Use the purple competition website template to enhance your brand’s visual identity and attract more visitors

Engage more visitors with our purple competition website template, designed for both beauty and conversion, and perfect for any industry.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A step-by-step guide to creating effective landing pages with Instapage

Creating effective landing pages is crucial for maximizing the success of your marketing campaigns. Instapage provides an all-in-one platform for marketers to accelerate and optimize their conversion rate optimization (CRO) efforts. In this step-by-step guide, we will explore how to efficiently use Instapage to launch landing pages that yield high returns on investment (ROI).

Understanding the foundation of landing pages

Before diving into the creation process, it's essential to understand what makes a landing page effective. A well-designed landing page is one that is focused on a single goal, offering visitors clear value and guiding them towards a specific action. Instapage's library of 100+ high-converting templates can get you started without needing any coding expertise.

  1. Single Focus: Each landing page should concentrate on one offer or CTA to minimize distractions.
  2. Clear Value Proposition: Make sure the benefits of the offer are evident and relevant to your audience.
  3. Strong Call-to-Action: Use compelling language that encourages action; for instance, 'Get your free trial now!'

Step 1: Choose the right template

Instapage offers a variety of ready-made templates that can be customized to fit your brand's needs. Selecting the right template based on your campaign's goals is a pivotal step.

  1. Conversion-focused Layouts: Opt for a layout specifically designed for conversions, featuring elements like testimonials or trust signals.
  2. Mobile Responsiveness: Ensure the template adapts seamlessly on mobile devices, as a significant amount of traffic comes from mobile users.
  3. Brand Alignment: Customize colors, fonts, and imagery to reflect your brand's identity.

Step 2: Optimize for conversions

After selecting a template, you can leverage Instapage’s built-in optimization features to enhance page performance. Investing time into optimization ensures that visitors are more likely to convert.

  1. A/B Testing: Use the A/B testing tool to experiment with different headlines, images, and CTAs to determine what works best.
  2. Heatmaps: Analyze on-page behavior through heatmaps, giving insight into how your audience interacts with your content.
  3. Personalization: Incorporate dynamic text replacement and AdMaps to create tailored experiences for each visitor segment.

Step 3: Collaborate and iterate

Collaboration features within Instapage allow for real-time editing and feedback. This streamlines the review process and accelerates page production.

  1. Instant Feedback: Use comments and edits to provide swift feedback to content creators or teammates.
  2. Stakeholder Sharing: Securely share landing pages with clients or stakeholders for their input before going live.
  3. Version Control: Track changes easily to keep an organized workflow and ensure you don’t lose any important edits.

In conclusion, by following these simple steps and utilizing Instapage’s powerful features, you can create landing pages that not only attract visitors but also drive higher conversion rates.

Ready to supercharge your landing page strategy? Sign up for Instapage today and start creating impactful pages that elevate your marketing campaigns!

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