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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A step-by-step guide to using Instapage for landing page optimization

Harnessing the power of Instapage can significantly enhance your digital marketing strategy. This step-by-step guide will walk you through essential features that empower marketers to maximize ROI and optimize campaigns effectively. With a user-friendly interface and robust tools, Instapage is designed for businesses across various sectors, from tech to services.

Understanding Instapage and its core offerings

Instapage is not just a tool; it’s an all-in-one platform that revolutionizes how marketers create and optimize landing pages. With over 100 high-converting templates and lead generation elements available, businesses can capture leads efficiently. The platform's flexibility allows for quick page setups, ensuring that no technical skills are needed to create visually appealing pages.

Creating your first landing page with Instapage

To begin creating your landing page, follow these steps:

  1. Select a template: Choose from an extensive library of templates tailored to your business needs. Each layout is designed for maximum conversion, allowing you to maintain brand consistency.
  2. Customize your content: Utilize powerful editing tools to add images, text, and calls-to-action that resonate with your audience. Personalization is key; make your page speak directly to your target market.
  3. Integrate lead capture forms: Embed forms that allow visitors to sign up for newsletters or free trials directly onto your landing page, aiding in lead collection.

Optimizing your landing page for conversions

Optimization is crucial once your page is live. Here are essential practices:

  1. Utilize A/B testing: Experiment with different headlines, images, and copy to identify what resonates best with your audience, maximizing conversion rates.
  2. Analyze user behavior: Use heatmaps to track how visitors interact with elements on your page. This information will guide adjustments and improve user experience.
  3. Leverage analytics dashboards: Instapage offers comprehensive analytics tools that help you assess performance metrics, ensuring you can make data-driven decisions.

Collaboration and feedback tools

Efficiency in production is vital, especially for marketing teams. Instapage enhances collaboration through:

  1. Real-time editing: Team members can make edits simultaneously and provide instant feedback on designs, ensuring speedy approval processes.
  2. Secure sharing capabilities: Easily share your landing pages with external stakeholders, allowing for input and approval without compromising security.
  3. Feedback loops: Use comments and revision history to stay organized while implementing changes based on team discussions.

In conclusion, Instapage offers various innovative tools to aid marketers across industries in creating high-converting landing pages. With a strategic approach to optimization and collaboration, your campaigns are set for success.

Ready to transform your digital marketing strategy? Start using Instapage today and watch your conversions soar!

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