Select your custom product page template for online retailers

Build your landing pages easily with product page template for online retailers. Discover more tools for digital marketing and improve your conversions.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A comprehensive guide to using Instapage for optimizing landing pages

Instapage stands as a leader in landing page and conversion rate optimization (CRO) solutions, designed specifically to empower marketers to enhance their digital campaigns effectively. This guide will walk you through the essential steps in maximizing the effectiveness of Instapage’s powerful capabilities, ensuring your campaigns yield the highest ROI, regardless of your budget or team size.

Understanding landing pages and their importance

Landing pages are a crucial element of digital marketing, serving as the endpoint of your ad campaigns. A well-designed landing page can significantly increase conversion rates and reduce bounce rates. Instapage offers a plethora of tools and resources to help you create high-converting landing pages.

  1. Targeted messaging: Aligning your landing page content with your marketing ads ensures that visitors find relevant information instantly.
  2. User-friendly design: With 100+ templates available, customizing your page becomes a streamlined process without the need for extensive technical skills.
  3. Analytics tracking: Gain insights into visitor behavior directly from the Instapage dashboard to adapt your strategy dynamically.

Step 1: Leverage templates and lead generation elements

Utilizing the extensive library of templates and lead capture elements is your first step to building an effective landing page. You can choose from designs that suit various industries and purposes, ensuring alignment with your goals.

  1. Select a template: Browse through the available templates tailored for your industry; each template is crafted to maximize conversions.
  2. Customize elements: Adjust colors, text, and images to match your brand’s voice and aesthetic, ensuring instant recognition.
  3. Integrate lead forms: Embed forms directly on your page to simplify the lead generation process for your visitors.

Step 2: Optimize with built-in experimental features

Once your landing page is live, ongoing optimization is vital for sustained success. Instapage’s built-in A/B testing and heatmap features provide actionable insights into user engagement on your page.

  1. Conduct A/B tests: Experiment with different headlines, images, and calls to action to determine which combinations generate the best results.
  2. Use heatmaps: Understand where users are clicking and how they’re interacting with your content to refine your layout for improved usability.
  3. Track performance: Access your analytics dashboard to monitor key metrics such as retention, conversion rates, and overall engagement.

Step 3: Personalize the user experience

Personalization can significantly boost conversions. Instapage provides dynamic text replacement, allowing you to customize content based on the source of traffic. This ensures relevance, increasing the chances of conversion.

In conclusion, Instapage equips marketers with a suite of tools to streamline the creation and optimization of landing pages. By leveraging its features strategically, you can boost your marketing efforts, driving both traffic and conversions.

Ready to transform your landing page strategy? Start optimizing on Instapage today for tangible results!

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