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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Maximize your ROI with Instapage's landing page builder

Transform your digital marketing approach with Instapage, the powerful landing page and conversion rate optimization (CRO) platform. Designed for diverse industries such as education, financial services, and tech/SaaS, Instapage equips marketers with the tools to accelerate campaign performance and maximize returns on investment (ROI). With an intuitive interface and extensive resources, anyone can optimize their marketing efforts through effective landing pages.

Understanding the importance of a landing page

Landing pages are crucial in capturing leads and converting them into customers. An effective landing page reduces bounce rates and enhances user engagement. With Instapage, marketers can quickly create tailored landing pages that resonate with specific audience segments, driving maximum conversions.

  1. High conversion rates: Instapage's design-focused templates ensure a higher likelihood of conversions by appealing to user preferences.
  2. Analytics insights: Utilize built-in analytics tools to track user behavior and optimize your strategies based on real data.
  3. A/B testing capabilities: Instapage allows for seamless A/B testing, enabling marketers to identify the most effective page elements and strategies.

Step 1: Access tailored templates and lead generation elements

Begin your journey by selecting from over 100 ready-to-use, high-converting templates. Utilize the pre-built lead generation elements to create a compelling page without needing extensive coding knowledge or design skills.

Step 2: Customize your landing page

Once you've chosen a template, customize it to match your brand's voice and the needs of your target audience.

  1. Dynamic text replacement: Tailor content dynamically based on users' geographical or behavioral data to increase relevance.
  2. AdMaps integration: Align your ads with the corresponding landing pages to ensure consistent messaging and user experience.
  3. Collaborative editing: Leverage collaboration features to seek feedback in real time and refine your page before launch.

Step 3: Optimize for peak performance

After launching your page, utilize optimization tools to drive higher conversions. Monitor results through heatmaps and analytics dashboards to understand user interactions.

  1. Heatmaps: Identify which areas of your page receive the most attention and adjust accordingly to enhance engagement.
  2. Metrics tracking: Analyze audience-specific metrics to develop targeted marketing efforts going forward.
  3. Continuous testing: Regularly run A/B tests to keep improving your landing pages based on audience feedback and performance.

By following these steps with Instapage, you're equipped to create landing pages that not only drive conversions but also enhance overall marketing ROI.

Ready to revolutionize your marketing strategy? Get started with Instapage today and watch your campaign success soar. Explore our features, and take the first step towards achieving unprecedented growth.

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