Create your pricing page template for Product marketing managers

Master your online marketing with this builder for pricing page template for Product marketing managers. Try more tools to create an immaculate landing page.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A comprehensive guide on the pricing page template for product marketing managers

Creating an effective pricing page is crucial for product marketing managers aiming to increase conversions and maximize ROI. Instapage's powerful landing page templates simplify this process, allowing marketers to launch optimized pricing pages quickly.

Understanding the importance of a pricing page

A pricing page serves as a critical touchpoint for potential customers, showcasing not just your product's price but also its value proposition. Crafting a compelling pricing page helps convey clarity and assists users in making informed decisions. Essentials of a successful pricing page include clear pricing strategy, feature comparison, and social proof.

  1. Clear and concise pricing: Ensure that pricing is prominently displayed and easy to understand, avoiding jargon.
  2. Feature comparison tables: Help users evaluate the differences between pricing tiers to make their choice easier.
  3. Testimonials and reviews: Showcase social proof through user feedback to enhance credibility and encourage trust.

Step 1: Defining your pricing strategy

Before laying out your pricing page template, it’s necessary to define a comprehensive pricing strategy. This involves understanding your target audience, competitor pricing, and the perceived value of your offerings.

Step 2: Selecting the right template

Choosing an effective landing page template can significantly impact conversion rates. Look for templates that are conversion-focused and designed specifically for pricing. Utilize Instapage’s library to find customizable options.

  1. Responsive design: Ensure the template looks great on all devices to cater to a wider audience.
  2. Customization options: Choose a template that allows you to easily modify elements such as colors, fonts, and layouts.
  3. Lead generation tools: Templates that integrate seamlessly with lead gen forms can help capture potential customers information.

Step 3: Implementing A/B testing

Once your pricing page template is in place, the next step is to apply A/B testing to optimize it. Testing various elements such as CTAs, images, and content allows product marketing managers to identify what resonates best with their audience.

  1. Change CTAs: Experiment with different call-to-action phrases to see which generates the most engagement.
  2. Alter layout: Test different placements of pricing tables to determine what captures attention effectively.
  3. Visual elements: Adjust images and colors to see if they influence conversion rates.

In conclusion, a well-structured pricing page template can enhance your overall marketing strategy and drive conversion success for product marketing managers. Investing the time into optimizing your landing pages pays off in long-term customer acquisition.

Ready to take your pricing page to the next level? Explore Instapage's templates today and see how they can transform your marketing efforts.

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