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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Maximize ROI with the best landing page platform for your marketing campaigns

Instapage offers the most advanced landing page and CRO platform designed for marketers aiming to enhance their digital marketing efforts. With the ability to accelerate and optimize campaigns, Instapage uniquely positions you to maximize your return on investment in the competitive landscape of business services, tech/SaaS, and financial sectors.

Why Instapage stands out for creating effective landing pages

When looking for a platform dedicated to landing page creation and conversion rate optimization, Instapage provides unparalleled capabilities. It combines ready-to-use, high-converting templates with essential lead generation elements, allowing you to launch campaigns swiftly without starting from scratch. The flexibility of our user-friendly interface means that you don’t need coding skills to create dynamic pages.

  1. 100+ high-converting templates: Choose from pre-designed layouts that are proven to convert visitors into leads.
  2. Intuitive page builder: Utilize drag-and-drop features to customize landing pages without any technical expertise.
  3. Integrated lead generation tools: Easily add forms and CTAs to your pages to capture leads effortlessly.

Steps to optimize your landing pages with Instapage

To effectively use Instapage to boost conversions, follow these three steps:

Step 1: Create a compelling landing page

Start by selecting a template that fits your campaign goals, tailored to your target audience. With our intuitive builder, consider these tips:

  1. Customize your CTAs: Ensure that calls-to-action resonate with your audience and are strategically placed on the page.
  2. Use clear headings and subheadings: Capture attention quickly and guide users through your content.
  3. Incorporate visuals: Support your text with images or videos to engage visitors effectively.

Step 2: Implement A/B testing for continuous improvement

Instapage allows you to test various elements on your landing pages. Consider these aspects during your testing phase:

  1. Headline variations: Test different headlines to see which draws the most engagement.
  2. Color schemes: Experiment with different color palettes for CTAs and backgrounds to find what works best.
  3. Content placement: Alter the layout of your content and monitor how changes affect conversion rates.

By focusing on these strategies, you can systematically enhance your landing page effectiveness and drive higher conversion rates.

Ready to elevate your marketing campaigns? Start using Instapage today to create landing pages that deliver results and optimize your ROI.

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