Create your pricing page template for Buyers

Master your online marketing with this builder for pricing page template for Buyers. Try more tools to create an immaculate landing page.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A comprehensive guide to pricing page templates for buyers

A well-crafted pricing page can significantly influence conversion rates and enhance the overall success of your digital marketing campaigns. Instapage offers a cloud-based platform that provides extensive functionality for creating highly effective pricing page templates tailored for buyers.

Understanding the importance of pricing page templates

Pricing pages serve as the critical junction between interest and commitment in any sales funnel. These pages must convey value effectively while guiding the user toward making a decision. Using Instapage's landing page builder, you can access 100+ conversion-focused templates designed to maximize ROI from your marketing efforts.

  1. Simplicity
  2. A clean and straightforward design aids clarity and improves user experience.
  3. Value Highlighting
  4. Effective pricing pages emphasize the benefits and unique offerings of your product or service.
  5. Call-to-Action (CTA)
  6. A strong CTA encourages users to take the next step, whether it's purchasing, signing up, or requesting a demo.

Step 1: Choose a suitable template

Selecting the right pricing page template is crucial. Instapage's library offers various templates designed for different business needs. Navigate to the templates section and explore options tailored to your market vertical.

Step 2: Customize your pricing strategy

Once you've chosen a template, you must customize it according to your pricing strategy. Areas to focus on include:

  1. Pricing Tiers
  2. Outline different pricing levels clearly, showcasing what each tier offers.
  3. Comparison Metrics
  4. Incorporate features and benefits side by side to clarify the value proposition.
  5. Testimonials
  6. Adding customer testimonials can provide social proof, enhancing credibility.

Step 3: Optimize for conversions

Once set up, it’s time to optimize. Here are some techniques to improve conversions on your pricing page:

  1. A/B Testing
  2. Utilize Instapage's built-in experimentation features to test different layouts and content.
  3. Analytics Monitoring
  4. Use heatmaps and analytics dashboards to understand user behavior and refine the design.
  5. Responsive Design
  6. Ensure your pricing page is mobile-friendly for optimal access across devices.

By following these steps, you can craft a pricing page that not only attracts visitors but also converts them into paying customers. Regularly revisiting and updating your page will keep it aligned with market demands.

Getting started with your engaging pricing page template is just a click away. Leverage Instapage's tools today to elevate your landing page conversion rates and unlock greater opportunities for growth.

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