Try how easy it is to work with pre-launch page template for eCommerce companies

Reach out to the right audience with pre-launch page template for eCommerce companies

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A comprehensive guide to creating high-converting landing pages with Instapage

Building effective landing pages is essential for maximizing your ROI in digital marketing campaigns. Instapage simplifies this process, providing marketers with the tools they need to create, optimize, and scale landing pages effectively.

Understanding the importance of landing pages

Landing pages serve as a critical touchpoint in your digital marketing strategy, as they focus on converting visitors into leads or customers. By utilizing Instapage's features, marketers can streamline their landing page creation process, enabling them to focus on generating leads and driving conversions instead of getting bogged down in technicalities.

  1. High conversion potential: Well-designed landing pages significantly improve conversion rates, enabling businesses to capture leads more efficiently.
  2. Targeted messaging: Landing pages allow marketers to tailor their messages to specific audience segments, enhancing relevance and engagement.
  3. Data-driven insights: Utilizing Instapage’s analytics tools, marketers can make data-driven decisions to refine their landing pages based on user interactions.

Step 1: Choose the right template for your campaign

The first step in creating a high-performing landing page is selecting a suitable template. Instapage offers over 100 professionally designed templates tailored for various industries.

  1. Select a template that aligns with your campaign goals, whether it's lead generation or product promotion.
  2. Customize the template to reflect your brand’s identity by altering colors, fonts, and images to create a cohesive look.
  3. Ensure the template includes essential elements such as clear call-to-action (CTA) buttons, lead capture forms, and compelling headlines.

Step 2: Optimize for conversions

Once you've chosen your template, the next step is optimization. Instapage provides built-in tools for A/B testing and heatmaps, which can help you refine your landing pages for better performance.

  1. Conduct A/B tests to determine which elements, such as headlines or images, resonate more with your audience.
  2. Utilize heatmaps to analyze visitor behavior on your page and identify areas for improvement.
  3. Monitor conversion metrics and adjust your landing page elements based on real-time data.

Step 3: Personalize your content

Personalization is key to enhancing user experience and increasing conversions. Instapage allows you to dynamically adjust content based on visitor data.

  1. Employ dynamic text replacement to customize headlines or CTAs for different audience segments.
  2. Align ads to specific landing pages using AdMaps to ensure consistency in messaging.
  3. Utilize analytics tools to track the performance of personalized elements and make adjustments as needed.

With these steps, marketers can create landing pages that not only look great but also drive results. Leveraging Instapage's rich features opens doors to a new level of campaign optimization.

Ready to supercharge your digital marketing efforts? Start today with Instapage and experience the power of seamless landing page creation and optimization.

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