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Reach out to the right audience with pitch page template for water companies

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A comprehensive guide to using Instapage for optimizing your marketing campaigns

Instapage is the leading platform for creating highly effective landing pages that cater specifically to marketing needs. By leveraging the full spectrum of capabilities available on Instapage, marketers in the USA can significantly enhance their conversion rates and maximize ROI while addressing unique challenges across various sectors, such as business services, education, and financial services.

Understanding the essentials of landing page creation

Building landing pages effectively requires a strategic approach. Here are some key elements to consider when creating pages using Instapage:

  1. High-converting templates: Instapage offers a vast library of over 100 professionally designed templates tailor-made for different industries. This allows you to select layouts that resonate with your audience quickly.
  2. Customization capabilities: With the platform's drag-and-drop builder, even individuals without coding experience can create tailor-made pages, making it easy for marketing teams of any size to launch campaigns without technical bottlenecks.
  3. Responsive design: All templates are mobile-optimized, ensuring that your landing pages look good on any device, which is crucial for capturing leads effectively.

Optimizing your landing pages for conversions

Once you've created your landing pages, optimizing them for performance is the next critical step. Utilize these features:

  1. A/B testing: Run experiments with different versions of your landing page to identify what resonates best with your audience and adjust accordingly.
  2. Heatmaps: Gain insights into visitor behavior on your page. These visuals help you determine if users are engaging with your crucial content or if adjustments are needed.
  3. Analytics dashboard: Track key performance metrics to continually refine your strategies and maximize effectiveness.

Personalizing the user experience

Creating a personalized experience can significantly impact conversion rates. Consider the following options:

  1. Dynamic text replacement: Tailor your message to match the visitor's search terms, ensuring they find the content highly relevant.
  2. AdMaps: Align specific ads with individualized pages to enhance relevance and increase engagement.
  3. Data tracking: Monitor performance metrics based on specific audiences, allowing for more targeted marketing strategies.

By utilizing Instapage's features effectively, marketers can boost their campaign performance significantly and drive higher conversions.

Ready to transform your marketing strategy and improve your ROI? Start using Instapage today to create and optimize landing pages efficiently.

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