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Reach out to the right audience with pitch page template for news companies

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

An essential guide to using Instapage for high-converting landing pages

Landing pages are crucial to any successful marketing campaign, especially for business services, tech/SaaS, and other key sectors. Instapage not only streamlines the creation of these pages but also elevates your conversion rate optimization (CRO) efforts, making it an invaluable asset for marketers aiming to maximize ROI.

Understanding the Instapage platform

Instapage provides an all-in-one solution, offering over 100 high-converting templates and intuitive design tools. This flexibility allows teams of any size to rapidly create effective pages without the need for coding or extensive resources. With Instablocks and detailed analytics, marketers can quickly adapt to their audience's needs, refining their campaigns for the best possible outcomes.

  1. Pre-built templates: Save time with customizable layouts designed for high performance.
  2. Dynamic text replacement: Tailor your content to specific audience segments for enhanced engagement.
  3. Analytics dashboard: Keep track of key metrics to assess page performance and identify areas for improvement.

Steps to create an effective landing page

Creating a landing page involves several strategic steps, ensuring that you capture leads while delivering impactful content.

  1. Choose a template: Select from Instapage's extensive library of templates designed for various industries.
  2. Customize your content: Utilize drag-and-drop features to add text, images, and lead generation elements that resonate with your audience.
  3. Optimize for conversions: Implement A/B testing and leverage heatmaps to refine user experience and improve conversion rates.

Implementation of CRO techniques

Implementing effective CRO strategies on Instapage is key to driving results and optimizing performance. They include:

  1. A/B testing: Regularly test different versions of your landing pages to discover which elements drive better results.
  2. Heatmaps: Utilize on-page analytics to visually understand user behavior and make data-driven improvements.
  3. Personalization: Use audience segmentation to dynamically adjust content for higher engagement rates.

By following these steps and utilizing the available resources, marketers can effectively use Instapage to create landing pages that not only look great but also deliver measurable results.

Leverage the sophistication of Instapage to increase the effectiveness of your campaigns and maximize your ROI.

Ready to enhance your marketing strategy? Start creating powerful landing pages today with Instapage’s user-friendly tools and templates.

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