Create your pitch page template for Marketing communications specialists

What is a Media Pitch? A media pitch is a short, concise email (historically a letter or phone call) to a journalist or influencer. The pitch is similar to an elevator pitch in length, but the message of the pitch is altered from general to more specific to the journalist or influencers interests.

A PR pitch is a short personalized message that outlines the value of a story and explains why it should be published. It is usually 150 words long but can reach up to 400 words.

Here are some key things to include in your marketing pitch: Overview: A summary of your plan/ product. Goals: What your plan/ product will achieve. Timeline: The order of events and how long it will take to achieve your goals. Perks: The additional services you will provide to the client.

Clear an effective elevator pitch should be understood by a layman, rather than being filled with acronyms and industry terminology. Compelling what problem does your business solve? What can you do for your target audience? Credible spell out what makes you qualified to do what you do.

Hi [Prospects First Name], this is [Your Name] from [Company Name]. I work with [target audience] in [industry] to help assist with [benefit 1, benefit 2, benefit 3]. I wanted to give you a call to ask you a few questions about [common pain points] and any challenges you may be facing.

A media pitch is a short communication, typically an email or direct message, suggesting a news story to a journalist or editor at a publication, radio station or broadcast network. The goal of a pitch is to generate coverage and determine if your media contact is interested in creating a story around the content.

In the context of marketing and social media, pitch refers to the act of presenting or promoting a product, service, or idea to a target audience, brand, or potential customers.

How to Pitch to Brands: The Elements of a Great Pitch Email Craft the Perfect Subject Line. Introduce Yourself. Highlight What You Love About the Brand/Product. Create and Attach a Media Kit. Share Your Rates and a Call-to-action (CTA)