Create your pitch page template for Influencers

Example: I am writing to introduce you to [Your Brand], a [insert brief description of your brand]. We are interested in collaborating with you to [insert collaboration goal]. Our goal is to [insert expected outcome], and we believe that with your influence, we can achieve this. Next, provide a unique offer.

For example, Hi [Prospectʼs Name], this is [Your Name] from [Your Company]. I noticed that [Prospectʼs Company] is focusing on [specific area], and weʼve helped companies like yours achieve [specific benefit]. Can we schedule a call next week to discuss how we can help you achieve similar results?

Elton John and George Michaelʼs collaboration on Donʼt Let the Sun Go Down on Me is a testament to the power of two powerhouse vocals coming together. Their live performance from 1991 remains a shining example of one of the best singing collaborations ever recorded live.

Make it personal. Highlight how your content aligns with the brandʼs goals and offer creative, tailored ideas for collaboration. Keep it clear and concise. Use bullet points or scannable text to share key stats, demographics, or past campaign results.

General Instagram influencer outreach template Iʼm [Your Name], [Role/Title] at [Brand Name]. Iʼve been following your work on social media for some time now. I admire your [personalized compliments about their content with a specific example]. Iʼm reaching out because I think youʼd be a great partner for our brand.

Template 1: General coverage request ​Hi there! ​My name is [name], and I represent [brand]. We specialize in [niche], and our newest [product launch, event, line] would be an excellent fit for your publication. ​Iʼm positive this news will be valuable for your audience because [justification based on value].

Simply State Who You Are. As with any conversation, you must introduce yourself and tell them more about yourself. Avoid telling long stories, instead, keep it short by highlighting applicable pieces of information such as a few of your core values or strengths that align with their brand values.

The anatomy of a standout brand collaboration pitch email Introduce yourself with a hook. First impressions matter when youʼre sliding into a brandʼs inbox. Relate to the brand. The middle of your pitch is your chance to show the brand youʼve done your homework. Lay out the next steps. Finish strong.

Brainstorming sessions and meetings play a huge role in collaboration. They help teams generate ideas, solve problems, and reach key decisions. Done right, they foster creativity and keep everyone engaged. Meetings and brainstorming spark creativity by bringing different perspectives together.

How to Write an Effective Influencer Brief Company Overview. Campaign Overview. Campaign Deliverables. Learn Who Your Creators Are. Introduce Creators to Your Brand. Encourage Questions Early in the Process. Mitigate the Risk of Content that Doesnʼt Resonate. Pair the Influencer Briefing with an Influencer Agreement.