Bring your ideas to life with Instapage's pastel services page template

Unleash your creativity with the pastel services page template. Try Instapage today.

Get pre-built
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class
Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

Card icon

Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

Card icon

Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

Card icon

AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

Card icon

500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

Card icon

Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

Card icon

Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

Card icon

AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

Card icon

Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

An all-in-one landing page solution with Instapage

Instapage stands out as the premier landing page and conversion rate optimization platform, providing marketers with the necessary tools to boost their campaigns. With its user-friendly features and extensive template library, it's easy to see how businesses across various sectors like Tech/SaaS, Education, and Financial Services can accelerate their marketing efforts without starting from scratch.

The importance of effective landing pages

Landing pages are critical in converting visitors into leads. Instapage empowers marketers to utilize over 100 high-converting templates, which can be customized without any coding knowledge. This flexibility means that businesses can quickly craft targeted campaigns that resonate with their specific audiences, thus driving engagement and increasing conversion rates.

  1. High-converting templates: These templates are designed based on proven successful campaigns, ensuring that your landing pages can outperform generic options.
  2. User-friendly drag-and-drop builder: Instapage’s intuitive interface allows marketers to easily create and edit landing pages, making the process accessible regardless of technical skills.
  3. Integrations with major marketing tools: Seamless integration with CRM and email marketing platforms streamlines lead management and follow-up processes.

Optimizing landing pages for success

Creating landing pages is just the beginning; optimizing them for higher conversions is crucial. Instapage offers built-in experimentation features that enable marketers to make data-driven decisions.

  1. A/B testing capabilities: Experiment with different headlines, body text, or calls-to-action, and see which versions perform better to fine-tune your approach.
  2. Heatmaps for user behavior: Analyze where visitors click and how they interact with your page to identify areas needing improvement.
  3. Comprehensive analytics dashboard: Track essential metrics like conversion rates and traffic sources to understand the effectiveness of your campaigns.

Personalizing content for unique audiences

Personalization is key to engaging today's diverse audiences. With Instapage, you can create tailored experiences that cater to specific user segments through advanced features.

  1. Dynamic text replacement: Use this feature to change text based on visitor data, creating a more personalized landing page experience.
  2. AdMaps for targeted ads: Align specific ads to unique pages, ensuring that your messaging is consistent and relevant across all touchpoints.
  3. Audience-level metrics tracking: Gain insights into how different segments engage with your pages, allowing for better-informed marketing strategies.

By implementing these strategies, marketers can realize the full potential of their landing page efforts. Instapage not only simplifies the landing page creation process but also equips marketers with essential tools to optimize, personalize, and collaborate effectively.

Start transforming your digital marketing campaigns today with Instapage and watch your ROI soar through improved engagement and conversions.

Ready to create high-converting landing pages? Sign up for Instapage now and gain access to the tools you need to elevate your marketing strategy.

Ready to skyrocket conversions?

Supercharge your ad campaigns with high-performing landing pages

Get started
Build landing pages that get results Build landing pages that get results Build landing pages that get results