Bring your ideas to life with Instapage's pastel presell page template
Unleash your creativity with the pastel presell page template. Try Instapage today.

Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.







Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
All the features you need to build lead-generating landing pages
Explore more featuresLearn how to build top-performing landing pages for any goal
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Leading the way in building high-performing landing pages
An effective landing page template for your marketing needs
Instapage offers the most powerful landing page and conversion rate optimization (CRO) tools, enabling marketers to accelerate and scale effective campaigns. With user-friendly features and over 100 customizable templates, every marketer can create pages that maximize ROI effortlessly.
Key features of Instapage landing pages
Instapage stands out in the digital marketing landscape, providing various features to help marketers create high-converting landing pages. Understanding these key features will pave the way for effortless campaign execution.
- Templates & lead generation elements: Choose from a variety of ready-to-use templates designed to capture leads and drive conversions.
- Optimization tools: Utilize built-in A/B testing and heatmaps to understand user behavior and improve conversion rates.
- Personalization options: Deliver tailored content and experiences to different audience segments with dynamic text replacement and AdMaps.
Creating your first landing page
To get started, follow these essential steps in crafting your initial landing page.
- Select a template that fits your campaign's theme and goal. This is critical as it sets the tone for visitor interaction.
- Modify the design using Instapage's intuitive builder, allowing you to drag and drop elements without coding.
- Implement lead capture forms strategically to ensure seamless user conversion.
Optimizing the landing page for success
Once your landing page is live, optimization becomes the key to increasing its effectiveness.
- Conduct A/B tests on different elements, such as headlines and images, to determine what resonates with your audience.
- Monitor engagement metrics using the analytics dashboard to glean insights and make informed decisions.
- Use heatmaps to visualize visitor interaction and adjust content positioning for maximum impact.
With these steps, you're on your way to launch successful campaigns.
Optimize and personalize your landing pages regularly to keep them performing at their best.
Start your journey with Instapage today to boost your marketing outcomes like never before!
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