Find the best opt-in page template for Mortgage

Discover our vast library and find your perfect opt-in page template for Mortgage. See how easy it is to improve your conversions with Instapage!

Discover our vast library and find your perfect opt-in page template for Mortgage. See how easy it is to improve your conversions with Instapage!

Desktop
Mobile
Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A step-by-step guide to using Instapage for high-converting landing pages

Creating effective landing pages is crucial for maximizing your digital marketing ROI. Instapage, the leading landing page and conversion rate optimization platform, offers a comprehensive solution to build, optimize, and scale your campaigns effectively. This guide provides a step-by-step approach to utilizing Instapage's powerful features, ensuring you craft landing pages that resonate with your target audience and achieve higher conversions.

Step 1: Choose the right template

Instapage provides over 100 high-converting templates specifically designed to capture leads and drive results. Selecting a template that aligns with your campaign goals is essential. Consider the audience you’re targeting and the messaging you wish to convey. Using the intuitive drag-and-drop editor, you can customize these templates to suit your branding and specific needs.

  1. Selection of templates based on industry: Use templates designed for your specific vertical, such as finance, education, or technology.
  2. Customization options: Adjust colors, fonts, and imagery to reflect your brand identity while ensuring clarity and coherence.
  3. Lead generation elements: Incorporate pre-built lead gen elements like forms and call-to-action buttons that drive conversions.

Step 2: Optimize for conversions

Once your template is set, focus on optimizing your landing page. Instapage's built-in tools allow for real-time experimentation. Utilize A/B testing to identify which elements perform better, such as headlines, images, or calls to action. Leverage heatmaps to understand user behavior on your page, ensuring that critical elements are positioned for maximum visibility.

  1. A/B testing features: Create multiple versions of your landing page to determine which design elements and messaging resonate best with your audience.
  2. Heatmaps: Analyze how visitors interact with your landing page to make informed adjustments that improve user experience.
  3. Analytics dashboard: Track performance metrics in real-time, such as conversion rates and visitor data, to refine your marketing strategies accordingly.

Step 3: Personalize for your audience

Personalization is key in today’s marketing landscape. Instapage allows you to dynamically update content based on user behavior and demographics. By tailoring your landing page experiences to specific audience segments, you can significantly increase engagement and conversion rates. Use tools like dynamic text replacement and AdMaps to create relevant and personalized journeys for your leads.

  1. Dynamic text replacement: Automatically adjust headlines and content to match the ad copy that brought users to your landing page.
  2. AdMaps: Align specific ads with unique landing pages for a seamless transition and more relevant visitor experiences.
  3. Audience-level metrics: Segment users to track individual performance across various demographics, helping you refine your targeting strategy.

With these steps, you're equipped to use Instapage for creating and optimizing landing pages that improve your marketing results. By leveraging these features, you can enhance your campaigns and ultimately drive better performance for your business.

Ready to boost your conversion rates? Try Instapage today and start crafting high-performing landing pages tailored to your audience, no matter your budget or team size.

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