Reach more leads with opt-in page template for Marketing

The opt-in page, also known as a squeeze page is a type of landing page at the lower threshold of value exchange designed to capture information from website visitors. The information is usually their email addresses which are later used to build an email subscribers list or generate leads.

While landing pages can be much longer, containing lots of details, images, several CTAs, and, whats more important, are designed to sell products. Lastly, an opt-in page converts users into leads, while landing page belongs to a lead-to-customer conversion type.

An opt in page is a page on your website crafted to persuade visitors to fill out a form providing you with their email address. In most landing pages, the visitor will receive a free, downloadable resource in exchange for their email address. Opt in pages for lead magnets build trust with potential customers.

**Definition:**An opt-in is a form of consent given by web users, acknowledging interest in a product or service and authorizing a third party to contact them with further information.

Landing pages, also called squeeze pages or opt-in pages are one of the most misunderstood pieces of the online marketing process. Too often a landing page is simply tossed together to promote or sell a marketers latest product or freebie.

Now that we know what an opt-in page is, lets take a look at the elements that go into one. The Hero Section. The Headline. A Compelling Subheader. Lead Magnet. A Narrative. Opt-in Form. Call to Action (CTA) Testimonials and Social Proof (Trust)

An opt-in page only has three key elements: A headline that conveys the main benefit of subscribing to your email list or downloading your lead magnet. An opt-in form that asks for the potential customers email address. A call to action that makes it clear to the potential customer what they need to do next.

Opt-in pages are email sign up forms that allow visitors to sign-up (opt-in) to your email list or register for an online event. When a user submits the form, they are giving permission to the marketer to send marketing follow-up emails.