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Reach out to the right audience with onboarding page template for oil and gas companies

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

An effective onboarding page template for oil and gas companies

Creating a successful onboarding page template specifically for oil and gas companies is essential for guiding new users through your services efficiently. Instapage offers a versatile platform that enables marketers to build landing pages tailored to meet industry-specific needs while maximizing engagement and conversion rates. A well-designed onboarding page not only familiarizes new users with crucial functionalities but also reflects the unique operational standards of the oil and gas sector.

Understanding the importance of onboarding pages

Onboarding pages play a critical role in ensuring elevated user satisfaction and retention. For oil and gas companies, this means conveying technical information clearly and engagingly. A targeted onboarding experience can result in improved user adoption rates by effectively communicating the features, benefits, and practices in the industry.

  1. Clear communication of key features: Clearly outline important functionalities that oil and gas clients need to understand from the start.
  2. User-friendly design: Ensure that navigation is intuitive, reducing friction and providing easy access to critical resources.
  3. Industry relevance: Tailor content to reflect terminologies and practices unique to the oil and gas field, enhancing relatability.

Step one: Choose the right template

Selecting an appropriate template is foundational when creating an onboarding page. Instapage provides over 100 customizable templates that cater to diverse industry needs. Choose one that suits the oil and gas field while effectively communicating necessary information.

  1. Customization options: Select a template that allows for branded elements while maintaining industry relevance.
  2. Responsive design: Ensure the template is mobile-friendly to cater to users accessing information on various devices.
  3. Conversion-focused layout: Use a layout that emphasizes conversion elements like calls to action and lead generation forms.

Step two: Integrate essential content

The content on your onboarding page must align with the specific requirements of oil and gas users. This includes industry-specific terms, operational guidelines, and features that aid in that context.

  1. Operational guidelines: Provide straightforward instructions that detail how to navigate the services offered.
  2. Feature highlights: Showcase facets that resonate with industry needs, such as safety training and compliance tracking.
  3. Support resources: Link to help documents or FAQs pertinent to oil and gas services, streamlining access to support.

Step three: Utilize analytics and feedback

Utilizing analytics tools to understand user behavior on your onboarding page can provide critical insights. Monitoring new user engagement while implementing feedback can dramatically improve page effectiveness.

  1. Heatmaps: Use heatmaps to analyze where users are engaging most to optimize placements of content.
  2. A/B testing: Run experiments with different variations of your content to discern which resonates best with your audience.
  3. Feedback loops: Actively seek feedback from users regarding their onboarding experience to continually refine the page.

Designing an effective onboarding page template for oil and gas companies enables you to significantly enhance user experience and conversion rates. Each step—from choosing the right template to analyzing user interactions—plays a vital role in your marketing strategy.

Start crafting your tailored onboarding page using Instapage today and empower your clients with an experience that resonates with their oil and gas needs.

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