Bring your ideas to life with Instapage's muted online shopping page template

Unleash your creativity with the muted online shopping page template. Try Instapage today.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Designing high-converting landing pages with Instapage

Instapage is renowned for its ability to help marketers create landing pages that not only look great but also drive conversions. By leveraging Instapage's powerful tools and templates, you can accelerate your campaign performance, making it an essential choice for businesses in sectors such as marketing, education, and finance.

Understanding the importance of landing pages

Landing pages are specifically designed to capture leads or drive sales. By crafting a dedicated page that aligns with your marketing efforts, you can guide visitors through a streamlined process, transforming them from curious browsers into engaged customers. A strong landing page is critical for businesses aiming for high ROI in campaigns.

  1. Direct targeting: Landing pages are tailored to specific audience segments, ensuring that your messaging resonates with potential customers.
  2. Increased conversions: A focused design highlights CTAs and key information, improving the likelihood of visitor engagement and conversion.
  3. Enhanced analytics: Perform tracking on landing page performance to gain insights that help optimize future marketing efforts.

Step-by-step guide to creating landing pages with Instapage

Creating a landing page can be broken down into several manageable steps that utilize Instapage's features effectively.

Step 1: Choose a template

Start with Instapage’s library of over 100 high-converting templates. Select one that aligns with your campaign goals and audience.

  1. Industry relevance: Ensure the template matches the style and messaging of the industry you're targeting, be it finance, tech, or education.
  2. Conversion-focused design: Opt for layouts designed to maximize engagement and conversion, featuring clear CTAs and lead-generation elements.
  3. Customization options: Look for templates that allow easy adjustments to fit your brand’s tone and style.

Step 2: Optimize for performance

Use built-in optimization tools in Instapage to enhance the performance of your landing pages.

  1. A/B testing: Run experiments on different page versions to see which elements resonate best with your audience.
  2. Heatmaps: Analyze user behavior to understand how visitors interact with your page elements, providing insights for further refinements.
  3. Analytics integration: Connect your landing page with analytics tools to track metrics and conversions effectively.

With these steps, you can create landing pages that not only capture interest but also convert visitors into leads or customers, leveraging Instapage's robust features for maximal results.

Ready to enhance your campaigns? Start using Instapage today to create landing pages that propel your marketing success!

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