Flexible and modern black friday page templates

Use modern black friday page templates and stay true to your brand identity. Resonate with your audience today.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Create an effective landing page with Instapage's modern black Friday page template

The modern black Friday page template provided by Instapage is designed to maximize conversions during the peak holiday shopping season. By focusing on high-impact visuals and strategic messaging, these templates empower marketers to capture leads effectively. This guide walks you through leveraging the Instapage platform, making it easier than ever to create optimized landing pages that resonate with your audience.

Step 1: Select a Suitable Template

Choosing the right template is critical to ensure your landing page aligns with your campaign goals. Instapage offers over 100 customizable, high-converting templates that you can quickly adapt for the black Friday season. Focus on templates that reflect urgency and offer clear value propositions.

  1. Urgency-driven designs: Templates that utilize countdown timers or limited-time offers can enhance motivation to convert.
  2. Appealing visuals: Choose templates that are visually engaging to hold user attention and make key messages stand out.
  3. Mobile optimization: Ensure the template is responsive to facilitate seamless user experiences across devices.

Step 2: Customize Your Landing Page

Once you have chosen your template, it's time to make it unique to your brand. Implement custom branding elements and personalize content for your target audience.

  1. Add logos and brand colors: Ensuring your brand identity is front and center builds trust and recognition.
  2. Dynamic content: Use Instapage features such as dynamic text replacement to tailor the experience based on where your traffic is coming from.
  3. Clear CTAs: Employ action-oriented call-to-action buttons that stand out and entice users to convert.

Step 3: Optimize for Conversions

With your template customized, the next step is to optimize all elements for conversions. This includes applying A/B testing and leveraging analytics.

  1. A/B testing elements: Experiment with different headlines, images, and CTAs to determine what resonates best with your audience.
  2. Heatmaps: Utilize heatmap features to analyze user behavior and adjust layouts accordingly.
  3. Analytics integration: Harness Instapage’s analytics to track performance metrics and make informed adjustments.

By following these steps with Instapage's modern black Friday page template, marketers can effectively generate leads and boost sales.

Empower your marketing team to take full advantage of this season's high traffic with optimized landing pages designed for conversions.

Start building your black Friday campaign today with Instapage's robust landing page solutions. Maximize your ROI and capture the attention of shoppers this holiday season!

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