Microsite template for home services companies – Build a website that reflects your brand's essence.

Unlock the potential of our microsite template for home services companies: flexible designs for all niches.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Creating a powerful landing page with Instapage

In the competitive landscape of digital marketing, using an effective landing page is crucial for capturing leads and converting visitors. Instapage’s all-in-one landing page and conversion rate optimization (CRO) platform is designed to empower marketers, providing tools that enhance your campaign’s efficiency and effectiveness, regardless of your budget or team size.

Understanding the Benefits of Instapage

Instapage offers access to over 100 customizable, high-converting templates, ensuring that you can find the right design that resonates with your target audience. These templates not only save time but are also optimized for conversions, allowing for rapid deployment of specialized marketing campaigns.

  1. Customizable templates
  2. Choose from a wide array of designs that can be tailored to fit your brand identity and campaign goals.
  3. Lead generation elements
  4. Incorporate pre-built elements like forms, buttons, and calls-to-action to effectively capture leads.
  5. User-friendly interface
  6. Build and modify landing pages without the need for coding skills, allowing marketers to take control of their campaigns.

Optimizing Your Landing Pages for Conversions

To maximize the effectiveness of your landing pages, utilize Instapage’s built-in A/B testing functionality. This feature lets you experiment with various elements of your pages, enabling data-driven decisions that lead to higher conversion rates.

Personalizing Content for Target Audiences

Engaging your audience with personalized content is essential. Instapage allows you to deliver tailored experiences based on user data and behavior.

  1. Dynamic text replacement
  2. Automatically update content based on visitor keywords or URLs for relevant messaging.
  3. Ad mapping
  4. Align specific advertisements with corresponding landing pages to improve relevance.
  5. Audience-level tracking
  6. Monitor distinct metrics for different audience segments, enabling further customization and improvement.

Enhancing Collaboration and Workflow

Managing page production can be streamlined with Instapage’s collaboration tools. Instant feedback and real-time editing significantly reduce the time from ideation to launch.

  1. Real-time editing
  2. Work alongside team members with live edits for a more cohesive and synchronized process.
  3. Stakeholder sharing
  4. Easily share landing pages with clients or external partners to gather input and approval.
  5. Instant feedback capabilities
  6. Empower your team to provide and implement feedback without lengthy email chains.

In conclusion, leveraging Instapage’s robust platform can transform your digital marketing campaigns. With its diverse features aimed at optimizing landing pages, personalizing visitor experiences, and improving collaborative efforts, you can significantly increase your campaign’s ROI.

Ready to maximize your marketing efforts? Sign up for Instapage today and start building high-converting landing pages that meet your business goals.

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