Microsite template for FMCG companies – Build a website that reflects your brand's essence.

Unlock the potential of our microsite template for FMCG companies: flexible designs for all niches.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

An effective landing page strategy for marketers using Instapage

Landing pages play a critical role in digital marketing, especially for marketers in sectors like Business Services, Tech/SaaS, and Education. Instapage offers a powerful solution to create high-converting pages that cater directly to your campaigns and accelerate lead generation. This guide walks you through leveraging Instapage as a key tool in your online marketing strategy, optimizing each page to maximize ROI effectively.

Understanding the power of Instapage

Instapage enables marketers to create unique, conversion-focused landing pages without any coding knowledge. With over 100 customizable templates, users can easily align their marketing efforts with our intuitive drag-and-drop builder. This user-friendly approach allows for quick adaptation and deployment of sales-driven pages tailored to varied audience needs.

  1. High-quality templates: Access an extensive library of pre-designed templates that are optimized for conversion.
  2. Real-time collaboration: Work with your team and external partners seamlessly using collaborative tools.
  3. A/B testing capabilities: Instapage supports experiments to determine the best-performing versions of your landing pages, driving higher conversions.

Creating your first landing page with Instapage

Starting with your first landing page on Instapage is a simple process. Follow these steps to create an effective page:

  1. Select a template: Choose from the vast library of conversion-optimized templates that suit your campaign goals.
  2. Customize your content: Use the intuitive builder to drag and drop elements, insert your branding, and ensure a message that resonates with your target audience.
  3. Publish and track your page: Once your page is complete, publish it and start tracking performance through the analytics dashboard.

Optimizing for conversions: The Instapage advantage

Optimization is crucial for increasing leads. Instapage provides various built-in features to enhance your landing page's effectiveness:

  1. Heatmaps: Gain insights into user interaction and adjust design or content accordingly to increase engagement.
  2. Dynamic text replacement: Tailor your messaging towards different audience segments without the need for multiple landing pages.
  3. Personalization tools: Align specific ads to unique pages with AdMaps to create a customized browsing experience for visitors.

These features ensure your pages not only attract visitors but also convert them into leads and customers.

Ultimately, the right landing page strategy through Instapage equips marketers to reach their goals more efficiently.

Start optimizing your digital marketing campaigns today with Instapage; explore its robust features to enhance your conversion rates!

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