Create your long-form landing page template for small companies
Expand your reach with an easily customizable long-form landing page template for small companies. Create landing pages with no design software needed.
Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
All the features you need to build lead-generating landing pages
Landing page builder
Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.
Visual on-page collaboration
Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.
AI content generation
Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.
500+ customizable layouts
Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.
Instablocks
Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.
Thor Render Engine
Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.
AMP
Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.
Analytics
Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.
Learn how to build top-performing landing pages for any goal
FAQs
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Leading the way in building high-performing landing pages
A step-by-step guide to creating effective long-form landing pages for small companies
Creating compelling long-form landing pages is essential for small companies seeking to maximize conversions. With Instapage, you can leverage powerful templates and tools specifically designed for marketers to enhance their digital campaigns. This guide will lead you through the steps of building a high-impact landing page that captures leads and drives results.
Understanding the importance of long-form landing pages
Long-form landing pages are ideal for businesses aiming to provide extensive information to potential customers. They allow for storytelling, detailed explanations, and sufficient space for lead generation elements. The combination of text, images, and forms ensures visitors have everything they need to make informed decisions.
- Increased engagement: Engaging stories and thorough details keep visitors on your page longer.
- Higher conversion rates: With more information, potential customers can make educated decisions leading to higher conversions.
- SEO benefits: Long-form content often ranks better in search engines due to its comprehensive nature.
Choosing the right template for your target audience
Selecting the right template is crucial for your landing page’s success. Instapage offers over 100 high-converting templates that can be tailored to your specific needs. Consider your audience demographics and preferences to ensure your landing page resonates.
- Template variety: Instapage caters to various industries including education, tech/SaaS, and marketing.
- Responsive design: Ensure templates are optimized for all devices to capture leads on mobile and desktop.
- Customization options: Use Instablocks to easily adjust layouts and styles to align with your branding.
Implementing optimization and A/B testing
Optimization techniques are essential for improving landing page performance. Utilize Instapage's built-in experimentation features to conduct A/B testing, allowing you to compare different versions of your landing page to determine which resonates more with your audience.
- A/B testing: Experiment with different headlines, images, and calls to action to identify what works best.
- Heatmaps: Use detailed heatmaps to analyze user behavior and adjust layouts for maximum impact.
- Analytics dashboard: Track performance metrics to make data-driven decisions and improve conversion rates.
With these steps, you can create a compelling long-form landing page tailored specifically for your audience’s needs.
Ready to take your landing page strategy to the next level? Start using Instapage to create high-converting landing pages that drive results.
Visit Instapage today to explore your template options and boost your marketing efforts with ease.
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