Try how easy it is to work with long-form landing page template for roofing companies
Reach out to the right audience with long-form landing page template for roofing companies

Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.







Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
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A comprehensive guide to the long-form landing page template for roofing companies
Creating an effective long-form landing page is crucial for roofing companies aiming to maximize lead generation and conversion rates. Utilizing Instapage's powerful landing page platform, you can easily design high-converting pages tailored to your specific audience, ensuring your marketing campaigns deliver optimal results.
Understanding the importance of long-form landing pages
Long-form landing pages allow you to provide detailed information about your services while keeping potential customers engaged. These pages are particularly beneficial for industries like roofing, where the decision-making process often requires thorough research. A well-crafted long-form landing page helps in building trust and authority, essential factors for conversion.
- Enhanced storytelling: Long-form pages enable you to narrate the story behind your roofing business, including customer testimonials and case studies, fostering trust.
- Improved SEO performance: More content typically means more keywords, helping your landing page rank higher in search results, thus increasing visibility.
- Comprehensive service details: Provide in-depth descriptions of your roofing services, special offers, and warranties to address customer concerns and questions.
Step 1: Choose the right template
Instapage offers a variety of templates specifically designed for long-form landing pages. Selecting the right template is crucial to present your content effectively.
- Focus on conversion: Templates designed with conversion in mind often include strategically placed CTAs and user-friendly layouts.
- Customizable design: Ensure the template allows for branding personalization, reflecting your company's identity.
- Mobile responsiveness: Choose templates that adapt seamlessly to mobile devices, as many users will access your site from smartphones.
Step 2: Create engaging content
Your long-form landing page must deliver compelling content that resonates with your audience. Keep the messaging clear and relevant.
- Use headings and subheadings: Break up content into digestible sections that allow readers to skim and find information quickly.
- Incorporate visuals: Use high-quality images of roofing projects, infographics, or videos to enhance engagement and illustrate your offerings.
- Utilize testimonials and case studies: Real-life experiences from satisfied customers provide social proof, enhancing credibility.
Step 3: Optimize for conversions
Once the content is in place, ensure that your landing page is optimized for conversions. This involves testing different elements of the page and gathering data.
- A/B testing: Implement A/B tests on key elements, such as CTAs or images, to determine what resonates best with visitors.
- Track analytics: Utilize Instapage's analytics dashboard to monitor user behavior on the page, making adjustments as necessary.
- Heatmaps: Analyze heatmap data to identify where users are clicking most often, allowing for targeted improvements.
Creating a long-form landing page using Instapage is a strategic move for roofing companies looking to stand out in a competitive marketplace.
Ready to boost your roofing business with a high-converting landing page? Start your free trial on Instapage today and unlock the full potential of your marketing campaigns.
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