Try how easy it is to work with long-form landing page template for rental home companies
Reach out to the right audience with long-form landing page template for rental home companies

Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.







Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
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Creating high-converting long-form landing pages for rental home companies
Long-form landing pages are essential for rental home companies looking to capture leads and convert them into tenants. Instapage empowers users to build effective landing pages customized for their marketing goals without the need for technical expertise. This guide outlines the essential steps to create a successful long-form landing page tailored for your audience.
Understanding your target audience
Before diving into design and content, it's crucial to understand who your target audience is. Rental home companies typically target potential tenants, such as students, young professionals, or families. This understanding will guide your content tone, style, and messaging to resonate with prospective renters.
- Identify audience personas - Create profiles for different types of renters based on demographics and preferences.
- Research their needs - Understand what your potential tenants are looking for in a rental property, such as price range, location, and amenities.
- Analyze competitor offerings - Explore what similar rental companies are presenting on their landing pages to find gaps and opportunities.
Designing your long-form landing page
The design of your landing page should be visually appealing and user-friendly. Make sure it aligns with your brand identity and is optimized for conversions.
- Utilize high-quality images - Showcase appealing visuals of the properties, highlighting their best features.
- Choose clear call-to-action buttons - Use contrasting colors for CTAs, ensuring they stand out and are easily clickable.
- Structure content logically - Use headings, subheadings, and bullet points to organize information, making it easily digestible.
Incorporating lead generation elements
Incorporating effective lead generation elements is key to converting visitors. Each element should serve a specific purpose in guiding users toward taking action.
- Add a contact form - Ensure your form is short and straightforward, asking for only the necessary information.
- Include testimonial sections - Showcase positive reviews from past tenants to build trust and credibility.
- Implement interactive features - Tools like rent calculators or availability checkers engage users and encourage them to reach out.
Once these steps are implemented, regularly evaluate and optimize your landing page based on user interactions and performance metrics.
In conclusion, a well-crafted long-form landing page can significantly enhance your lead capture efforts for rental home companies. By understanding your audience, designing effectively, and implementing strong lead generation strategies, you're on the path to driving conversions.
Ready to start creating your landing page? Sign up for Instapage today to leverage the best tools available for building high-converting long-form landing pages tailored specifically for rental home companies.
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