Try how easy it is to work with long-form landing page template for IT companies
Reach out to the right audience with long-form landing page template for IT companies
Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
All the features you need to build lead-generating landing pages
Landing page builder
Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.
Visual on-page collaboration
Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.
AI content generation
Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.
500+ customizable layouts
Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.
Instablocks
Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.
Thor Render Engine
Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.
AMP
Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.
Analytics
Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.
Learn how to build top-performing landing pages for any goal
FAQs
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Leading the way in building high-performing landing pages
An effective long-form landing page template for IT companies
Crafting a long-form landing page template specifically designed for IT companies can significantly enhance your lead generation strategy. Using Instapage, marketers can develop engaging pages that not only capture attention but also convert visitors into leads. This guide will provide a step-by-step approach to creating your landing page, enhancing its optimization for higher ROI on your digital campaigns.
Understanding the importance of long-form landing pages
Long-form landing pages serve to provide detailed information about your IT services, solutions, and value proposition. They allow marketers to thoroughly engage visitors, explain complex services, and address potential customer pain points. In addition to this, they can improve SEO rankings and increase time on page, both critical factors in conversion rates.
- Detailed information: Long-form landing pages allow for comprehensive explanations of services, ensuring visitors understand what you offer.
- Enhanced SEO opportunities: With more content, you have more opportunities to rank for various keywords.
- Increased engagement: Visitors often spend more time on long-form pages, which can lead to higher conversion rates.
Step 1: Choosing the right template from Instapage
Start by selecting a long-form landing page template suited for IT companies. Instapage offers over 100 conversion-focused layouts tailored to diverse needs.
- Identify your target audience: Focus on the specifics of your customers to choose a template that resonates with them.
- Highlight key services: Select templates that allow for the clear presentation of your primary IT services.
- Utilize visuals and infographics: A template that supports visuals can enhance comprehension and retention of information.
Step 2: Craft and optimize your content
An engaging landing page needs compelling content that resonates with your audience. Each section of the long-form landing page should succinctly present a point, encouraging the reader to continue navigating.
- Compelling headings: Use persuasive headings that draw attention and summarize the content effectively.
- Value-driven copy: Ensure your content outlines the benefits your services provide to the audience.
- Call-to-action (CTA): Each section should have clear CTAs that guide the user towards the next step.
Step 3: Implementing optimization strategies
Once your content is in place, utilizing Instapage's built-in optimization features will further enhance conversion rates. You can run A/B tests and analyze heatmaps to understand how visitors interact with your long-form landing page.
With optimizing efforts, your page will perform better, catering to user preferences and behavioral patterns, leading to increased conversions.
Ready to transform your IT marketing campaigns? Start creating your powerful long-form landing page with Instapage today, and leverage all its features to maximize your ROI.
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