Try how easy it is to work with long-form landing page template for email marketing companies

Reach out to the right audience with long-form landing page template for email marketing companies

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

The ultimate guide to long-form landing pages for email marketing companies

Long-form landing pages are essential for email marketing companies looking to increase engagement and conversions. With Instapage's powerful landing page and conversion rate optimization (CRO) platform, marketers can utilize effectively structured pages to drive optimal results. This guide outlines the steps necessary to create high-converting landing pages tailored for your email marketing strategies.

Understanding long-form landing pages

Long-form landing pages are designed to capture more information and lead details, diving deep into persuasive storytelling to engage visitors. They are especially effective for educational content or detailed service descriptions, enticing visitors to take action through compelling call-to-action (CTA) placements.

  1. In-depth content layout: Engaging your audience with detailed information helps articulate your value proposition clearly.
  2. SEO benefits: Long-form content can improve search rankings by targeting a broader range of relevant keywords.
  3. Enhanced conversion rates: Properly designed long-form landing pages can significantly increase your lead capture rate.

Planning your landing page structure

Structure is crucial. Begin by outlining the primary elements of your landing page that resonate with your target audience. Consider incorporating sections that focus on benefits, testimonials, and FAQs to build trust.

  1. Engaging header: Craft a compelling headline that immediately communicates the benefit of your offer.
  2. Persuasive sections: Use storytelling techniques to guide the user through the page while addressing potential objections.
  3. Strong CTAs: Incorporate clear and prominent CTAs throughout to encourage conversions at every step.

Creating compelling content

Your content must resonate with your audience while addressing their pain points. Use tailored messages for different customer personas, ensuring maximum relevance and engagement.

  1. Targeted messaging: Customize your content for distinct audience segments to enhance relatability.
  2. Visual elements: Utilize images, videos, and infographics to support your written content and improve user engagement.
  3. Data and insights: Incorporate statistics and case studies to add credibility and reinforce your arguments.

Finally, always test and optimize your landing pages based on user feedback and performance metrics. Regularly updating your approach ensures higher conversion rates and better user experience.

In conclusion, a well-crafted long-form landing page is crucial for email marketing efforts, delivering comprehensive information that guides users toward making informed decisions.

Ready to enhance your email marketing strategy with high-converting long-form landing pages? Start leveraging Instapage's powerful tools to create stunning pages today.

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