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Reach out to the right audience with lead generation page template for excavation companies

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

An effective lead generation page template for excavation companies

Using Instapage's lead generation page templates can significantly enhance the online marketing strategies of excavation companies. With a focus on conversion rates, these templates are tailored to engage potential clients right from the first click, making it easier to capture leads and drive revenue.

Understanding the importance of lead generation pages

Lead generation pages act as pivotal points in the customer journey. They are designed specifically to convert visitors into leads, employing targeted messaging and visuals that resonate with the audience. By leveraging Instapage's high-converting templates, excavation companies can ensure that their unique services are prominently displayed to attract qualified leads.

  1. Targeted Messaging: Each template allows for customized messaging that speaks directly to your target audience's pain points.
  2. Visual Appeal: The use of high-quality images and videos in Instapage templates captures attention and promotes engagement.
  3. Optimized for Performance: Templates are designed with conversion metrics in mind, ensuring that every aspect is geared towards increasing response rates.

Step 1: Customizing your lead generation page

Each excavation company has its unique strengths. Customizing your lead generation page involves aligning your templates to showcase those strengths effectively. Follow these guidelines to create a compelling page.

  1. Identify Key Services: Highlight specific excavation services you offer, such as residential or commercial projects.
  2. Utilize Dynamic Text Replacement: Modify headlines and content based on the traffic sources to increase relevance.
  3. Showcase Testimonials: Incorporate reviews or case studies from clients to build credibility.

Step 2: Implementing lead capture elements

Once your page is customized, it’s crucial to include effective lead capture elements. These components maximize your ability to convert visitors.

  1. Forms: Ensure that the lead capture forms are straightforward and collect essential information without overwhelming visitors.
  2. Call-to-Action Buttons: Use strong and clear CTAs that prompt immediate action, such as 'Get a Free Quote'.
  3. Phone Numbers: Include a clickable phone number for direct inquiries, making it easy for clients to reach out.

Step 3: Analyzing and optimizing performance

After launching your lead generation page, analyzing its performance is key to ongoing success. Utilize Instapage's built-in analytics tools to track user engagement and conversion rates.

  1. Heatmaps: Use detailed heatmap reports to understand where visitors are clicking and how they interact with your page.
  2. A/B Testing: Regularly conduct A/B tests on different headlines, images, and CTAs to identify what works best.
  3. Performance Metrics: Assess the overall performance metrics using the analytics dashboard to fine-tune your approach.

By following these steps, excavation companies can significantly improve their lead generation efforts through strategic use of Instapage templates and tools.

Ready to start capturing more leads? Explore Instapage's customizable templates today and transform how your excavation company generates business.

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