Try how easy it is to work with lead capture page template for home improvement companies
Reach out to the right audience with lead capture page template for home improvement companies

Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.







Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
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An effective landing page template for home improvement companies
For home improvement companies, having an impactful lead capture page is instrumental in driving conversions and maximizing ROI on digital marketing campaigns. Instapage offers a range of customizable templates designed specifically for this purpose, ensuring that even companies without technical expertise can create appealing and effective pages.
Understanding the importance of landing pages
Landing pages act as the frontline for your marketing efforts, specifically designed to convert visitors into leads. These pages focus on a single objective, such as gathering contact information or encouraging bookings. They eliminate distractions commonly found on regular websites, thus improving conversion rates significantly.
- Increased conversion rate: A well-designed landing page can achieve a conversion rate of 25% or more, significantly higher than traditional web pages.
- Targeted messaging: Tailor your messaging using dynamic text replacement to speak directly to visitors’ needs.
- Enhanced analytics: Utilize Instapage's built-in analytics and heatmaps to track user behavior and optimize your page accordingly.
Step 1: Choose a template that suits your goals
Instapage provides hundreds of customizable templates that cater to the home improvement sector. When choosing a template, consider your target audience and the specific service you wish to promote.
- Select a design that resonates with your brand: Choose colors, fonts, and imagery that reflect your company’s identity.
- Ensure responsive design: Your template must be mobile-optimized to capture leads from the increasing number of mobile users.
- Incorporate social proof: Use testimonials and before-and-after galleries to establish credibility with your audience.
Step 2: Customize your landing page
Customization is key to creating an engaging lead capture page that stands out. Take advantage of Instapage's intuitive drag-and-drop editor to make real-time edits.
- Add compelling headlines and copy: Use action-oriented language that encourages visitors to take the next step throughout the page.
- Integrate lead capture forms: Include simple forms that only ask for essential information to reduce friction and increase the chances of form completion.
- Utilize high-quality visuals: Integrate images and videos that highlight your services, providing a clearer picture of what you offer.
Step 3: Optimize your page for conversions
With your page set up, focus on optimizing it for maximum conversions. Utilize Instapage's A/B testing features to identify the best-performing elements.
Regularly assess page performance using detailed analytics. Pay attention to user behavior and make iterative improvements to increase your ROI.
Start capturing leads today with an effective landing page template from Instapage. Leverage our tools to create an impactful page that reflects your brand and drives engagement.
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