Customize the pre-created home page template for novices

No matter your background, you can easily build landing pages. Simply find the right home page template for novices and adjust it to your needs!

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Create an effective landing page with Instapage

Instapage provides an intuitive platform designed to help marketers develop landing pages that generate leads and drive conversions. With over 100 templates and pre-built elements, even novices can create high-quality pages without any prior coding knowledge. The user-friendly interface simplifies the process, making it accessible regardless of your experience level in digital marketing.

Why use Instapage's landing page templates?

Instapage offers ready-to-use templates that are optimized for conversion, making it easier for marketers to implement effective online strategies. Here are some reasons why these templates shine in digital marketing:

  1. High conversion rates: Instapage templates are designed based on proven marketing strategies, ensuring higher conversion rates.
  2. Customizability: You can easily tailor templates to reflect your brand’s identity, enhancing user experience and trust.
  3. Speed of deployment: Quickly launch landing pages without the need for technical skills, allowing for faster campaign launches.

Step 1: Choose a template

Selecting the right template is crucial. Here's how you can choose one:

  1. Identify your campaign goal: Determine whether you aim to generate leads, promote a product, or capture event registrations.
  2. Browse templates based on your objective: Instapage categorizes templates to streamline your search, focusing on various campaign types like webinars or sales funnels.
  3. Analyze industry-specific options: Consider templates tailored for your industry, ensuring better alignment with audience expectations.

Step 2: Customize your landing page

Customization allows your landing page to stand out. Follow these guidelines:

  1. Adjust visuals: Upload high-quality images that resonate with your brand and message for greater engagement.
  2. Modify text: Use persuasive language aligned with your target audience and campaign goal for a stronger impact.
  3. Incorporate lead generation elements: Utilize forms, buttons, and CTAs tailored to enhance lead acquisition on your page.

Step 3: Analyze and optimize performance

Once your landing page is live, continuous improvement is key:

  1. Monitor analytics: Use Instapage’s analytics dashboard to track performance metrics such as conversion rates and user interactions.
  2. Conduct A/B tests: Experiment with different headlines, images, and CTAs to identify the most effective variations.
  3. Utilize heatmaps: Analyze user behavior to see where visitors click the most and refine your layout accordingly.

Creating an efficient landing page with Instapage helps marketers meet their goals more effectively and streamline their campaigns.

Ready to elevate your digital marketing game? Start using Instapage today and transform your lead generation efforts!

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