Create your home page template for councils
Expand your reach with an easily customizable home page template for councils. Create landing pages with no design software needed.
Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
All the features you need to build lead-generating landing pages
Landing page builder
Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.
Visual on-page collaboration
Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.
AI content generation
Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.
500+ customizable layouts
Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.
Instablocks
Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.
Thor Render Engine
Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.
AMP
Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.
Analytics
Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.
Learn how to build top-performing landing pages for any goal
FAQs
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Leading the way in building high-performing landing pages
A step-by-step guide to maximising your landing page performance with Instapage
Creating a high-converting landing page is crucial for your marketing efforts. Instapage empowers marketers within various sectors, including business services, tech, and education, to enhance their campaigns through an intuitive, all-in-one platform. Our guide details how to leverage Instapage's powerful features to optimize your return on investment (ROI).
Understanding the value of a landing page
A landing page is the cornerstone of successful digital marketing campaigns. It's where conversions take place, and the design can significantly impact performance. Here are key advantages of using Instapage for your landing pages:
- Optimized for conversions: Instapage provides a variety of templates designed to increase conversion rates.
- User-Friendly interface: A drag-and-drop builder makes it easy for marketers of all skill levels to create effective landing pages.
- Built-in analytics: Instapage’s analytics dashboard allows for real-time performance insights and optimizations.
Step 1: Choosing the right template
Selecting the appropriate template is essential to match the campaign objectives. Here are some actions to follow:
- Identify your campaign goals: Define what action you want your audience to take, whether it’s signing up for a newsletter or purchasing a product.
- Utilize high-converting designs: Choose from over 100 ready-to-use templates that align with your objectives.
- Consider industry best practices: Tailor your choice based on what has worked in your specific vertical.
Step 2: Optimize your landing page content
Content is crucial for engaging visitors and guiding them toward conversion. Follow these guidelines:
- Clear headline: Your main message should be compelling and immediately capture attention.
- Clear call-to-action (CTA): Use actionable language that reinforces what you want visitors to do next.
- Test different variations: Leverage A/B testing features to find the best performing content combinations.
Step 3: Analyze and optimise for better results
To continually improve your landing pages, it's important to understand user behavior. Here’s how:
- Heatmaps for insight: Use heatmaps to observe where users click and how they navigate your page.
- Regular A/B testing: Continually run experiments to gauge different versions of your landing pages.
- Review performance metrics: Analytics dashboards will help you assess which elements are performing and which need tweaking.
By following these steps, you can harness the full potential of Instapage to create landing pages that not only attract visitors but convert them into leads or customers.
Ready to supercharge your landing pages? Sign up for Instapage today and transform your digital marketing strategy!
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