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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

An effective landing page creation guide for marketers

Creating high-converting landing pages is crucial for maximizing the ROI of digital marketing campaigns, especially in competitive industries such as tech and business services. Instapage offers a suite of powerful tools that cater to every marketer's needs, helping them design, optimize, and scale their campaigns seamlessly.

Understanding the landing page creation process

Building a compelling landing page starts with understanding your target audience and defining your goals. Identify the key attributes of your ideal customer and what they seek when landing on your page. A well-designed page should seamlessly guide users to take action, whether it's signing up for a newsletter or making a purchase.

  1. Define your target audience - Knowing who your target audience is helps you tailor your content and design efforts effectively.
  2. Set actionable goals - Each landing page should have a clear purpose, such as lead generation or product sales.
  3. Choose the right template - Instapage provides over 100 ready-to-use templates that are customizable to suit your branding.

Leveraging Instapage's built-in optimization tools

Instapage offers several features that allow marketers to optimize their landing pages for performance. Utilizing data-driven insights can dramatically increase conversion rates and deliver a better return on investment.

Incorporating personalization for your audience

Personalization is key when it comes to delivering engaging user experiences. By leveraging Instapage's dynamic content capabilities, marketers can tailor messages to specific audience segments, ensuring every visitor feels addressed and valued.

  1. Dynamic text replacement - Customize content based on the referring source to enhance relevance.
  2. AdMaps - Align ad copy with specific landing pages, ensuring continuity between advertisement and experience.
  3. Audience segmentation tracking - Use metrics to understand how different segments interact with your pages.

Testing and iterating for continuous improvement

A/B testing is an essential practice that allows marketers to test different elements of their landing pages. By analyzing user behavior and engagement through heatmaps and conversion analytics, you can uncover what works best for your audience.

  1. Conduct A/B tests - Regularly test different headlines, images, and CTAs to see what resonates with users.
  2. Utilize heatmaps - Gain insights into how users interact with your landing page layout.
  3. Monitor performance continuously - Analyze user behavior to identify trends and areas for improvement.

By following these steps, you can effectively create and optimize landing pages that enhance your marketing efforts, catering to a diverse audience across various industries.

Start today with Instapage and leverage our powerful tools to maximize your campaign ROI. Sign up now for your free trial and see results for yourself!

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