Easy-to-use gray sign-up page templates

Maximize your marketing strategy with gray sign-up page templates. Start today and achieve immediate results.

Maximize your marketing strategy with gray sign-up page templates. Start today and achieve immediate results.

Desktop
Mobile
Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Creating an effective gray sign-up page template

The gray sign-up page template is a highly effective tool for converting visitors into leads. With the Instapage platform, marketers can utilize pre-built lead generation elements and ready-to-use templates to optimize their campaigns. This step-by-step guide is designed to help you create a compelling gray sign-up page that maximizes user engagement and conversion rates.

Understanding the importance of a sign-up page

A well-designed sign-up page serves as the gateway for potential clients to engage with your offerings. These pages must be visually appealing and functional, appealing to various customer segments in business services, tech, education, and more. To maximize conversions, it's essential to create a design that resonates with your target audience.

  1. Clear call-to-action: Ensure your sign-up button is prominent and clearly states what users get by signing up.
  2. Minimalistic design: Reduce clutter to keep the focus on the sign-up form.
  3. Mobile optimization: Ensure the sign-up page is responsive to capture leads from mobile users.

Step 1: Choose the right template

Instapage provides various conversion-focused templates tailored for different business needs.

  1. Select a high-converting template: Browse 100+ templates specifically designed for lead generation.
  2. Customize your template: Use Instablocks to personalize your page without needing coding skills.
  3. Use lead generation elements: Integrate forms and CTAs seamlessly to increase user conversion points.

Step 2: Optimize for conversions

Once your template is chosen, it's crucial to optimize the content to ensure maximum engagement.

  1. A/B testing: Regularly test different headlines and images to determine what works best.
  2. Utilize heatmaps: Analyze user behavior to see which parts of your sign-up page attract attention.
  3. Personalization: Adjust content dynamically based on the user’s source or location.

Step 3: Monitor and improve

Post-launch, keep a close eye on your metrics to continually refine the page.

  1. Tracking analytics: Use Instapage's dashboards to assess performance and adjust strategies.
  2. Gather user feedback: Encourage feedback through surveys post-sign-up to identify potential bottlenecks.
  3. Iterative updates: Regularly update your content and visuals based on user data and trends.

By following these steps, you can successfully create a gray sign-up page template that not only captures leads but also strengthens your overall marketing strategy.

Ready to boost your conversion rates? Start creating your gray sign-up page today with Instapage!

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