Elevate your brand with a stylish gray advertorial page template

Discover a stylish gray advertorial page template that reflects your unique style!

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

The ultimate guide to the Gray advertorial page template

The Gray advertorial page template is a powerful asset for marketers looking to bridge the gap between promotional content and engaging storytelling. With Instapage, marketers can leverage this template to enhance their landing page strategies, ensuring they capture attention while driving leads and conversions effectively. This guide will walk you through maximizing the impact of your Gray advertorial pages.

Understanding the purpose of the Gray advertorial page template

Advertorial pages serve a dual purpose of providing valuable information while promoting a product or service. The Gray advertorial page template offers a seamless blend of content and marketing, ensuring visitors receive the information they seek while gently guiding them toward a call to action. This approach enhances engagement and improves the chances of conversion.

  1. Engaging storytelling: Use relatable narratives that resonate with your audience to draw them in.
  2. Integrated CTAs: Strategically place calls to action within the content to direct readers toward the next step.
  3. Visual appeal: Incorporate images, graphics, and videos to create a visually stimulating experience that keeps visitors interested.

Step 1: Choose the right template for your needs

Selecting the Gray advertorial page template from Instapage is the first step in creating an effective landing page. Consider your target audience's preferences and the specific goals for your campaign. The templates available are designed to be easily customized to suit your branding while still applying effective design principles.

Step 2: Customize your content

The next step involves personalizing your content to resonate with your target audience. Bullet points are great for highlighting key details, such as:

  1. Audience-specific language: Use vocabulary and references that your specific market understands.
  2. Clear benefits: Outline how your product or service directly addresses their pain points.
  3. Compelling headlines: Capture attention right away with strong, persuasive headlines.

Step 3: Launch and optimize your advertorial

Once you've set up your Gray advertorial page, it's time to launch and monitor its performance. Use Instapage's built-in analytics and A/B testing features to track visitor engagement and conversion rates. This insight allows for continual optimization of your pages to maximize ROI.

  1. Experiment with layouts: Test different formats to see which resonates best with your audience.
  2. Monitor visitor behavior: Use heatmaps to understand where users click most often on your page.
  3. Iterate based on data: Regularly refine your content and offers based on analytic insights.

Leveraging the Gray advertorial page template allows marketers to effectively combine informative content with persuasive marketing strategies, achieving higher engagement and increased conversions.

Ready to take your marketing campaigns to the next level? Start building your Gray advertorial page today with Instapage, and transform your lead generation efforts!

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