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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A step-by-step guide on using Instapage for optimized landing pages

Instapage is the leading platform that empowers marketers to create high-converting landing pages seamlessly. With access to over 100 ready-to-use templates and intuitive design features, you can effectively enhance your digital marketing campaigns and drive maximum ROI. In this guide, we will take you through the steps to harness Instapage's features for optimizing your campaigns.

Understanding the basics of Instapage

Before diving into the step-by-step process, it's crucial to understand what Instapage offers. The platform is designed to facilitate the creation of landing pages without any technical skill. Users can select from a library of conversion-optimized templates and utilize drag-and-drop functionality to build custom layouts that capture leads effectively.

  1. User-friendly interface: Instapage's design tools are easy to navigate, allowing for quick edits and modifications.
  2. Versatile templates: The platform hosts a variety of templates tailored for different industries and marketing goals.
  3. Optimized for conversions: Every feature is crafted to enhance user engagement and increase conversion rates.

Step 1: Choose the right template

Selecting the right template is critical to your campaign's success. Instapage provides a range of options based on different marketing objectives, whether you're focusing on lead generation or sales. Keep your target audience in mind when picking a template.

  1. Identify your goal: Choose a template that resonates with your desired outcome, whether it's capturing leads or making sales.
  2. Consider audience preferences: Understand the needs of your audience and select a design that meets their expectations.
  3. Use A/B testing: Leverage Instapage’s testing features to determine which template performs best.

Step 2: Customize your landing page

Once you've selected a template, it's time for customization. Utilize the drag-and-drop editor to adjust layouts, text, and images to align with your branding. Instablocks allow you to save and reuse sections for quicker edits in the future.

  1. Add compelling visuals: Use high-quality images that reflect your brand identity to engage visitors.
  2. Craft persuasive copy: Write clear and concise headlines that define the value your offer brings.
  3. Implement lead capture forms: Ensure lead generation forms are prominently displayed and easy to fill.

By following these steps, you'll create a landing page that resonates with your target audience and meets your marketing goals.

To wrap up, using Instapage not only simplifies the process of creating landing pages but also enhances the overall effectiveness of your digital marketing strategies. As you dive deeper into optimization and personalization features, remember to continually monitor and adjust your campaigns for better results.

Get started with Instapage today to design stunning landing pages that convert.

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