Bring your ideas to life with Instapage's engaging advertorial page template

The Dove Real Beauty campaign is a classic example of a successful advertorial campaign. This campaign focused on promoting Doves beauty products while also promoting a message of body positivity and self-acceptance.

An advertorial is paid advertisement designed to resemble an article, video, or webpage. An advertorial may contain useful information, but its ultimate goal is to promote a product. Advertorials can generate effective reader engagement and can be more effective than ordinary ads.

Layout of Advertorials Hold off on using too many photos or graphics. Including too many of either can cause your advertorial to look like more of an ad than an editorial. Give people the business information, that is. Look at the little things. Know your audience. Label your advertorial ingly.

Key Components of an Effective Advertorial All the content (images/ written text) on the page should provide value to the visitor and support the action you want them to take about your offer. Make your content scannable with bold, italic, and bulleted lists to highlight key points.

It should be clear, concise, and easy to read. Secondly, a successful advertorial must be highly relevant to the target audience. It should address their needs and pain points, and offer them valuable information that is relevant to their interests. Thirdly, a successful advertorial must be visually appealing.

In contrast, advertorials are written in a format that resembles editorial content and is designed to provide information and educate the reader about a product, service, or brand. The content is typically written in a neutral and informative tone and is designed to build trust and credibility with the target audience.

Basic Ogilvy Ad Layout Visual at the top of the page. If you are using a photo, bleed it to the edge of the page or ad space for maximum impact. For photos, place a descriptive caption below. Put your headline next. Follow with your main ad copy. Place your contact information (signature) in the lower right corner.

An example of an advertorial is any paid post or sponsored content published by a print or online publication. For example, this post published by People magazine is one of the examples of advertorials. What is the difference between an ad and an advertorial?

ing to the basic Ogilvy layout, a print ad should feature an image that dominates roughly 3/4 of the page. The image should be located at the top of the page, with a snappy caption immediately below that. The headline comes next, in a larger, bold typeface designed to catch the eye.