Create customizable CMS website from scratch using our lead-focused templates

Drive more leads with Instapage customizable CMS website template built to maximize conversions. Easy customization - no designer or coding skills needed.

Get pre-built
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class
Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

Card icon

Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

Card icon

Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

Card icon

AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

Card icon

500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

Card icon

Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

Card icon

Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

Card icon

Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Creating High-Converting Landing Pages with Instapage

Launching effective digital marketing campaigns hinges on your ability to create high-converting landing pages. Instapage's robust landing page and conversion rate optimization (CRO) platform empowers marketers by providing essential tools to enhance, optimize, and maximize the return on investment of their campaigns, regardless of budget or team size.

Why Use Instapage for Landing Pages?

Instapage is not just another tool; it’s an all-in-one platform designed to simplify the landing page creation process. With an extensive library of over 100 high-converting templates and lead generation elements, you can quickly deploy pages that attract leads and generate results. Here’s why Instapage should be your choice:

  1. User-Friendly Interface: Easily deploy landing pages without any coding knowledge thanks to our intuitive builders.
  2. High-Converting Templates: Choose from more than 100 pre-built layouts designed to boost conversion rates.
  3. Built-In Optimization Tools: Use A/B testing and heatmaps to understand user behavior and refine your pages for better performance.

Step 1: Leverage Templates and Lead Generation Elements

The first step to creating a successful landing page is harnessing Instapage’s templates and lead generation tools. Start by selecting a template that aligns with your marketing goals. Consider your target audience and the type of message that will resonate with them.

  1. Choose a Template: Pick one from our library that suits your campaign's needs.
  2. Customize Elements: Adjust text, colors, and images to reflect your brand’s identity.
  3. Integrate Forms: Utilize lead generation forms to capture contact details effectively.

Step 2: Optimize for Higher Conversions

Once your page is built, the next crucial step involves optimization. Instapage offers a suite of optimization tools to enhance your landing pages based on real-time user data.

  1. A/B Testing: Experiment with different versions of your landing page to see which one performs best.
  2. Heatmaps: Utilize heatmaps to visualize where users click and focus their attention.
  3. Analytics Dashboard: Monitor your page’s performance and adjust strategies based on real insights.

Step 3: Personalize Your Content

Personalizing content is essential for engaging your audience. Instapage allows you to create tailored experiences for different segments of your audience using dynamic text replacement and AdMaps.

  1. Dynamic Text Replacement: Customize text on your landing pages based on the keywords used in ads.
  2. AdMaps: Align specific ads with targeted landing pages to ensure message consistency.
  3. Audience Metrics: Track the performance of your content at the audience level to maximize engagement.

With Instapage, you have all the tools needed to create, optimize, and personalize high-converting landing pages efficiently. The combination of templates, optimization, and personalization empowers marketers to drive better results.

Ready to take your digital marketing campaigns to the next level? Explore the power of Instapage today! Sign up for a free trial and start building your high-converting landing pages.

Ready to skyrocket conversions?

Supercharge your ad campaigns with high-performing landing pages

Get started
Build landing pages that get results Build landing pages that get results Build landing pages that get results