Flexible and CTA focused home page templates

Use CTA focused home page templates and stay true to your brand identity. Resonate with your audience today.

Use CTA focused home page templates and stay true to your brand identity. Resonate with your audience today.

Desktop
Mobile
Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build cta template

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Your ultimate guide to the most powerful landing page and CRO platform

Instapage stands out as an all-in-one landing page and conversion rate optimization (CRO) platform, providing an array of tools tailored to enhance your digital marketing initiatives. This step-by-step guide will illuminate how to effectively utilize Instapage to build high-performing landing pages, optimize your marketing efforts, and drive exceptional ROI, regardless of your team's size or budget.

Understanding the power of landing pages

Landing pages are critical for digital marketing success, acting as the primary point of engagement between advertisers and potential customers. Here’s what makes Instapage the go-to option:

  1. Wide selection of templates: Access over 100 conversion-focused templates designed for various industries to jumpstart your campaign.
  2. Lead generation elements: Pre-built components such as forms and buttons to easily capture leads.
  3. No coding required: Use intuitive drag-and-drop builders to create stunning landing pages effortlessly.

Step 1: Create your landing page

The first step is to leverage Instapage’s extensive library of ready-to-use templates. Begin by choosing a template that resonates with your campaign goals and brand identity.

  1. Select a template: Choose from industry-specific designs that align with your target audience.
  2. Customize the layout: Use the drag-and-drop features to modify elements, ensuring the page meets your brand guidelines.
  3. Incorporate lead-generation elements: Add forms and CTAs that compel visitors to engage with your content.

Step 2: Optimize for performance

After your page is set up, the next focus should be on optimization for higher performance. Utilize built-in tools that provide insights and analysis.

  1. Conduct A/B testing: Experiment with different versions of your landing page to see what resonates best with your audience.
  2. Analyze performance metrics: Use the analytics dashboard to monitor user interactions and conversion rates.
  3. Utilize heatmaps: Understand on-page behavior by analyzing where users are clicking and how they are navigating.

Step 3: Personalize for better engagement

Personalization can dramatically enhance your landing page effectiveness. Customize content based on audience segmentation for greater relevance.

  1. Dynamic text replacement: Automatically adjust page text based on ad keywords users clicked on.
  2. AdMaps: Align specific ads with tailored landing pages by ensuring your messaging is consistent.
  3. Audience-level tracking: Utilize Instapage’s tools to gather data on how different audience segments interact with your pages.

By implementing these strategies, you will maximize your campaign's potential, ensuring that each landing page is not only visually appealing but also highly converting.

Ready to take your digital marketing to the next level? Start using Instapage to create powerful landing pages that convert today!

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