Bring your ideas to life with Instapage's CTA focused discounts page template
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Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.







Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
All the features you need to build lead-generating landing pages
Explore more featuresLearn how to build top-performing landing pages for any goal
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Leading the way in building high-performing landing pages
A comprehensive guide to creating a high-impact landing page with Instapage
Building an effective landing page is essential to maximizing your digital marketing ROI. Instapage offers a powerful landing page and conversion rate optimization (CRO) platform tailored for marketers across various industries including business services, tech, education, and financial services. This guide outlines the step-by-step process to create a landing page that not only captivates your audience but also drives conversions.
Step 1: Choose the right landing page template
Instapage provides over 100 high-converting templates designed to help you launch effective landing pages quickly. Select a template that aligns with your campaign goals and resonates with your target audience. Consider the following when choosing a template:
- Purpose: Ensure the template fits the specific objective of your campaign, whether for lead generation, product launch, or event registration.
- Design: Opt for a design that is visually attractive and not cluttered, making it easy for users to navigate.
- Responsive: Make sure the template is mobile-friendly as a significant portion of traffic comes from mobile devices.
Step 2: Customize and optimize your landing page
Once you have selected a template, it's time to customize it to reflect your brand identity and messaging. Personalization increases engagement and conversion rates. Follow these optimization steps:
- Images: Use high-quality images that align with your messaging and don't detract from the core message.
- Copy: Write clear and compelling copy that communicates the value proposition succinctly.
- Calls-to-Action: Position strong calls-to-action (CTAs) throughout the landing page to guide users toward completing the desired action.
Step 3: Implementing testing and analytics
Using Instapage's built-in experimentation features, conduct A/B testing to identify which variations of your landing page perform best. Track key metrics to refine your approach:
- Heatmaps: Analyze user behavior on your page with heatmaps to determine where users engage most.
- A/B Tests: Set up experiments comparing different versions of headlines, CTAs, or page layouts.
- Analytics Dashboard: Monitor performance metrics like conversion rates, traffic sources, and visitor demographics.
By strategically approaching these steps, you're positioned to create high-impact landing pages that convert visitors into leads effectively.
With this guide, you have the tools necessary to create a successful landing page using Instapage. Start optimizing your campaigns today!
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