Flexible and creative black friday page templates

Use creative black friday page templates and stay true to your brand identity. Resonate with your audience today.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A step-by-step guide for creating a creative black Friday page template with Instapage

Creating an impactful black Friday page template is essential to maximize your marketing efforts leading up to one of the busiest shopping days of the year. Instapage's powerful landing page and conversion rate optimization (CRO) platform empowers marketers to design dynamic pages geared toward maximizing lead capture and conversions. With its easy-to-use features and high-converting templates, launching your black Friday campaigns becomes a seamless process.

Step 1: Select a high-converting template

The foundation of a successful black Friday page template starts with choosing the right design. Instapage offers over 100 customizable templates that are optimized for conversions, ensuring you can quickly adapt your campaign while maintaining brand identity. Look for templates that specifically highlight promotional offers and allow for striking visuals.

  1. Customization: Tailor the template’s colors, fonts, and images to align with your brand for a cohesive look.
  2. Responsive design: Ensure your template is mobile-optimized, as many shoppers will browse on their phones.
  3. Call-to-action (CTA): Platforms like Instapage allow for clear and compelling CTAs that guide visitors towards conversion.

Step 2: Optimize for conversions

Once your template is selected, it's essential to optimize it for maximum engagement. Use Instapage’s built-in experimentation features to analyze visitor behavior and make data-driven adjustments.

  1. A/B testing: Create variations of your black Friday page to identify which elements perform best.
  2. Analytics dashboard: Monitor traffic, behavior, and conversion rates to refine your strategy continually.
  3. Heatmaps: Utilize heatmaps to see where users click the most, allowing you to rearrange elements for better engagement.

Step 3: Personalize user experiences

Personalization is key to connect with targeted audiences effectively. Instapage offers advanced personalization features to customize content based on user behavior and demographics.

  1. Dynamic text replacement: Automatically update text based on the visitor’s source to create a tailored experience.
  2. AdMaps: Align ads directly with landing pages, ensuring a consistent experience for users following your campaigns.
  3. Audience-level metrics: Track how different segments perform and refine your messaging accordingly.

By following these steps, you can ensure your creative black Friday page template not only attracts traffic but converts it into sales.

In conclusion, leveraging Instapage's powerful landing page tools allows you to create a compelling black Friday page template that elevates your campaigns and boosts conversion rates.

Ready to create your own high-converting black Friday page? Start your free trial with Instapage today and watch your marketing efforts soar!

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