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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A step-by-step guide to maximizing ROI with Instapage's landing page and CRO platform

Instapage's landing page and conversion rate optimization (CRO) platform offers marketers powerful tools to enhance their digital campaigns effectively. This guide breaks down how you can leverage this all-in-one platform to boost your marketing strategies seamlessly, optimizing ROI in a competitive landscape like the USA.

Understanding instapage's features

Instapage is known for its user-friendly interface and deployment of high-converting, customizable templates. By employing over 100 ready-to-use templates, marketers can accelerate their deployment without compromising quality. Key features include lead generation elements, which facilitate quick conversions, thereby enhancing the user experience.

  1. Templates: Instapage provides an extensive library facilitating quick launch capabilities.
  2. Lead Generation: Integrated tools help capture leads efficiently and drive significant results.
  3. Intuitive Builders: Use drag-and-drop functionalities to create pages without coding expertise.

Creating your first landing page

Start building your first landing page by selecting a conversion-focused template. Instapage's flexibility allows customization that aligns with your brand’s identity. Follow these steps to ensure you create an engaging and effective landing page.

  1. Choose a template: Select from high-converting layouts that match your campaign goals.
  2. Customize elements: Incorporate your branding, messages, and unique selling propositions.
  3. Optimize for mobile: Ensure your landing page is responsive across all devices.

Optimizing landing pages for better performance

After launching your landing page, optimize it further to boost conversion rates. Use Instapage's built-in experimentation tools to analyze user interactions.

  1. Heatmaps: Understand user behavior on the page to identify areas for improvement.
  2. A/B Testing: Experiment with different headlines or designs to see what resonates best with your audience.
  3. Analytics Dashboard: Monitor performance metrics to make data-driven adjustments.

Utilizing data insights will ensure better decision-making and provide a path towards increased conversions.

In conclusion, leveraging Instapage's landing page and CRO platform can significantly accelerate your digital marketing efforts. With the right strategies in place, organizations across various industries can maximize ROI effectively.

Ready to transform your landing page results? Begin your journey with Instapage today and experience the benefits firsthand.

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