Create your coming soon page template for small companies
Expand your reach with an easily customizable coming soon page template for small companies. Create landing pages with no design software needed.

Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.







Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
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A comprehensive guide to coming soon page templates for small companies
Creating a coming soon page template is a crucial step for small companies looking to establish an online presence before launching their full website. Instapage offers versatile landing page solutions that enable businesses to generate excitement and collect leads even before going live. In this guide, we will explore how a coming soon page can effectively engage potential customers and set the stage for a successful launch.
Why use a coming soon page?
Setting up a coming soon page serves multiple important purposes. Not only does it provide potential visitors with initial information about your business, but it also creates a sense of anticipation. Here are some key reasons:
- Build brand awareness: Informing potential customers about your upcoming launch helps cement your brand in their minds.
- Lead collection: By integrating lead generation forms, you can start collecting emails from interested customers for future marketing.
- SEO benefits: A well-optimized coming soon page can enhance your online visibility even before your full site launches.
Step 1: Choose the right template
The first step in creating your coming soon page is selecting an appropriate template from the 100+ high-converting options available on Instapage.
- Customization ease: Choose a template that allows for easy modification to fit your brand’s identity.
- Mobile responsiveness: Opt for a design that looks great on both desktop and mobile, ensuring accessibility for all users.
- Lead capture features: Look for templates that already include forms or fields for capturing visitor information.
Step 2: Add compelling content
Next, adding engaging and informative content is essential for your coming soon page. This includes text that excites and informs your audience.
- Clear messaging: State who you are and what your business does in simple language.
- Timely updates: Include an estimated launch date if possible, and promise updates to keep interested parties engaged.
- Social proof: Add testimonials or logos of future partners, if available, to build credibility.
Step 3: Optimize for performance
Once your page is set up, optimizing it for performance is crucial to ensure it converts visitors effectively.
- A/B testing: Leverage built-in experimentation features to test different headlines or calls to action.
- Analytics integration: Use analytics tools to track page performance and audience behavior.
- SEO best practices: Implement SEO techniques to ensure your page ranks well in search engine results.
In conclusion, a coming soon page is not just a placeholder; it’s a powerful marketing tool that can drive initial engagement and lead generation for your small business.
Ready to launch your coming soon page? Start creating with Instapage today and turn visitors into future customers before your full website even goes live!
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