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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

An effective guide using Instapage for your landing page strategy

Creating compelling landing pages is crucial for maximizing your digital marketing efforts. Instapage stands out as a robust landing page and conversion rate optimization (CRO) platform designed to meet the needs of diverse marketers, from those in business services to financial sectors, providing tools that enhance campaign performance significantly.

Understanding the power of Instapage

Instapage equips marketers with an array of templates and lead generation elements that simplify the process of capturing leads. With over 100 pre-built templates tailored for conversion, and versatile lead generation components, you can launch successful campaigns without the fuss of starting from ground zero. This flexibility is particularly valuable for organizations in industries such as education and tech/SaaS, where customer engagement is paramount.

  1. Access to over 100 high-converting templates - Each template is designed with analytics-backed insights to help you attract and retain site visitors effectively.
  2. Intuitive page builders - Utilize drag-and-drop capabilities to easily customize landing pages without needing coding skills, making it ideal for teams of any size.
  3. Integrated lead generation tools - Enhance your campaigns with pre-built forms and popups that seamlessly integrate with your existing digital marketing stack.

Steps to create your first landing page

To get started with your landing page creation on Instapage, follow these simple steps:

  1. Choose a template that fits your campaign needs - Browse through various niches to find the template that resonates with your target audience.
  2. Customize your chosen template - Use the drag-and-drop editor to modify text, images, and lead capture forms to match your branding.
  3. Set up analytics tracking - Before publishing, integrate tracking codes to monitor performance and optimize future campaigns.

Optimizing your landing pages for conversion

Optimization is key to enhancing your landing page performance. Adopting proven techniques results in better engagement metrics and a higher return on investment.

  1. Implement A/B testing - Evaluate different versions of your landing page to understand which elements drive better conversions.
  2. Use heatmaps for insights - Heatmaps provide visual data on user interactions, helping you to identify which areas of your page receive the most attention.
  3. Personalize content dynamically - Adapt your messaging based on visitor data, creating tailored experiences that resonate with different audience segments.

Through these steps, marketers can effectively leverage Instapage’s capabilities to create landing pages that not only capture attention but also drive meaningful engagement.

Remember, continuous optimization and testing are integral to the success of your landing pages.

Begin your journey with Instapage today and unlock the full potential of your digital marketing efforts. Sign up now to access tailored templates and features designed to enhance your campaign effectiveness.

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