Bring your ideas to life with Instapage's classic viral page template
Unleash your creativity with the classic viral page template. Try Instapage today.

Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.







Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
All the features you need to build lead-generating landing pages
Explore more featuresLearn how to build top-performing landing pages for any goal
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Leading the way in building high-performing landing pages
Creating a powerful landing page with Instapage
Instapage revolutionizes online marketing by providing businesses with the tools needed to create compelling landing pages that maximize conversion rates. With over 100 ready-to-use templates, marketers can quickly launch campaigns tailored to their specific audience, ultimately resulting in an increase in ROI for digital marketing efforts.
Why choose Instapage for landing pages?
Instapage stands out in the competitive landscape of online marketing solutions due to its user-friendly interface and comprehensive features. Marketers benefit from its versatility in developing conversion-focused landing pages without needing extensive coding knowledge. The platform emphasizes ease of use, allowing teams of any size to collaborate effectively.
- Templates: Access ready-to-use templates that save time while ensuring high conversion potential.
- Heatmaps: Utilize built-in heatmaps to analyze visitor behavior and optimize content placement.
- A/B Testing: Easily conduct A/B tests to refine landing pages based on real-time data.
Steps to creating your first landing page
Setting up a new landing page on Instapage is straightforward. Follow these key steps to ensure your page is equipped for success.
- Choose a template: Start by selecting a high-converting template that aligns with your goals.
- Customize content: Use the intuitive drag-and-drop editor to tailor the messaging and visuals to your audience.
- Publish and promote: Once satisfied with the final look, publish your page and share it across your marketing channels.
Optimizing your landing page for maximum conversions
Optimization is crucial for ensuring that your landing pages perform effectively. Here are a few tips to enhance your conversion rates.
- Leverage analytics: Regularly review analytics to identify areas for improvement and adjust your strategies accordingly.
- Utilize personalization: Engage your audience through personalized content tailored to their specific needs and interests.
- Test continually: Implement ongoing A/B testing to refine your landing page elements such as headlines, images, and CTAs.
By following these steps, you can efficiently create a landing page that not only attracts visitors but also converts them into leads and customers.
Get started with Instapage today and take your digital marketing campaigns to the next level.
Sign up now to access powerful tools that will help you optimize your landing page strategy and enhance your ROI, regardless of your budget or team size.
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