Bring your ideas to life with Instapage's classic shipping page template
Unleash your creativity with the classic shipping page template. Try Instapage today.
Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
All the features you need to build lead-generating landing pages
Landing page builder
Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.
Visual on-page collaboration
Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.
AI content generation
Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.
500+ customizable layouts
Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.
Instablocks
Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.
Thor Render Engine
Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.
AMP
Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.
Analytics
Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.
Learn how to build top-performing landing pages for any goal
FAQs
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Leading the way in building high-performing landing pages
An ultimate guide to optimizing landing pages with Instapage
Effective landing pages can significantly enhance your digital marketing campaigns. With Instapage, marketers can utilize powerful tools for creating high-converting landing pages tailored to their campaigns. This step-by-step guide will help you navigate the features and functionalities available on Instapage to maximize your campaign's return on investment.
Understanding Instapage's landing page features
Instapage offers a range of features designed to streamline the creation of landing pages. Utilizing pre-existing templates and a user-friendly interface, teams can deploy campaign pages quickly and efficiently. Key features include customizable templates, drag-and-drop functionality, and integration with various marketing tools. You can expect to streamline your workflow significantly, reducing the time from conception to launch.
- Intuitive template library: Choose from over 100 high-converting templates that suit your brand's aesthetic.
- Drag-and-drop editor: Build landing pages without any coding skills, making it accessible to all team members.
- A/B testing capabilities: Experiment with different versions of landing pages to see which one performs better.
Creating personalized landing pages
Personalization in marketing is critical. Instapage allows you to create unique experiences tailored to different audience segments. By utilizing dynamic text replacement and AdMaps, you can ensure that your audiences see relevant and engaging content. This section will provide actionable steps to enhance the personalized experience on your landing pages.
- Dynamic text replacement: Adjust the copy on your landing page based on the viewer's location or ad content.
- Use audience segmentation: Create specific landing pages for different demographic groups, ensuring each message resonates.
- Track performance metrics: Utilize Instapage analytics to assess which personalized elements lead to better engagement.
Optimizing for conversions
After launching your landing pages, it’s key to monitor their performance. Instapage provides in-depth analytics and heatmaps that illustrate how users interact with your pages, allowing you to make data-driven adjustments. This section covers essential best practices for analyzing your landing page effectiveness.
- Heatmaps: Utilize heatmaps to visualize clicks, helping you understand which elements attract attention.
- A/B testing: Regularly run tests to identify which headlines, images, and calls to action (CTAs) drive conversions.
- Adjust copy and design: Refine your page based on analytics, ensuring your message clearly conveys your value proposition.
By following these steps, marketers can elevate their landing pages from basic to high-performing tools that directly contribute to campaign success. Embrace the power of Instapage to optimize every element.
Ready to take your digital marketing campaigns to the next level? Start using Instapage today to enhance your landing page effectiveness and boost your ROI.
Explore our platform, and begin creating impactful landing pages that drive results for your business.
Ready to skyrocket conversions?
Supercharge your ad campaigns with high-performing landing pages
Get started
