Flexible and classic home page templates

Use classic home page templates and stay true to your brand identity. Resonate with your audience today.

Use classic home page templates and stay true to your brand identity. Resonate with your audience today.

Desktop
Mobile
Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

An overview of classic home page template design with Instapage

Creating an impactful classic home page template is vital for any digital marketing strategy. Instapage offers marketers a range of features that simplify the process of building a compelling landing page that maximizes conversion rates and accelerates campaign performance.

Understanding the Importance of a Classic Home Page Template

A classic home page template serves as the foundation for your online presence. It helps consolidate brand messaging, direct user flow, and ultimately drive conversions. This template aligns with user intentions, ensuring that visitors find the information they need quickly and efficiently.

  1. Clarity: A well-designed template provides clear navigation, helping visitors find key information effortlessly.
  2. Engagement: Engaging visuals and persuasive content keep users interested and reduce bounce rates.
  3. Conversion Optimization: Designed with specific calls-to-action, a classic home page template encourages visitors to act, whether that means signing up, making a purchase, or contacting your business.

Step 1: Choosing the Right Template

Start by selecting a classic home page template that aligns with your brand's needs. Instapage offers diverse templates that cater to various industries, ensuring a professional look without starting from scratch.

Step 2: Customizing Your Template

After selecting a template, customization is key. Your content, images, and colors should reflect your brand identity.

  1. Tailored Messaging: Personalize headers and text to communicate your unique value proposition effectively.
  2. Visual Elements: Choose images and graphics that resonate with your target audience and emphasize key points.
  3. Branding Consistency: Ensure all elements, from fonts to colors, adhere to your brand guidelines for cohesiveness.

Step 3: Optimizing for Performance

Employ Instapage's optimization tools to fine-tune your classic home page template for improved conversion rates. Testing variations and analyzing performance metrics helps enhance the user experience.

  1. A/B Testing: Use Instapage's features to test different versions of your page to see what resonates best with your audience.
  2. Heatmaps: Analyze user behavior to identify which elements attract attention and which are ignored, allowing for data-driven adjustments.
  3. Performance Analytics: Utilize integrated analytics dashboards to track conversions and overall effectiveness.

In conclusion, leveraging a classic home page template through Instapage streamlines your landing page production, ensuring a compelling presence online that drives results.

Ready to elevate your marketing campaigns? Start using Instapage’s powerful classic home page templates today to maximize your ROI.

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