Create classic animation website from scratch using our lead-focused templates

Drive more leads with Instapage classic animation website template built to maximize conversions. Easy customization - no designer or coding skills needed.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Maximizing ROI with Instapage: A Step-by-Step Guide to Landing Page Optimization

Leveraging the power of Instapage can fundamentally transform your digital marketing efforts. The platform’s robust landing page creation tools and conversion rate optimization features allow businesses within diverse sectors such as education, financial services, and tech/SaaS to accelerate their marketing campaigns effectively. This guide walks you through essential steps to maximize return on investment (ROI) using Instapage’s offerings.

Understanding Instapage and Its Value Proposition

Instapage offers an all-in-one solution for creating landing pages and optimizing conversion rates. Its features cater to various marketing departments across industries, whether you are in business services or government. The platform not only provides specialized templates but also tools for personalization and optimization that align with your audience's needs.

  1. Templates: Instapage boasts over 100 high-converting templates to help marketers launch campaigns quickly and efficiently.
  2. Optimization Tools: Built-in experimentation features allow for detailed analysis of user engagement, driving higher conversion rates.
  3. Personalization: Dynamic text replacement and AdMaps ensure your landing pages resonate with specific target audiences, enhancing user experience.

Step 1: Building Your Landing Page

Creating an effective landing page involves understanding both your audience and the tools at your disposal. With Instapage, you can utilize flexible page creation elements to build pages that funnel leads effectively.

  1. Select a Template: Choose a high-converting layout that aligns with your campaign goals and audience.
  2. Customize Content: Use the intuitive editor to craft messages that speak directly to your audience’s needs and pain points.
  3. Integrate Lead Generation Elements: Add forms, buttons, and visuals that capture attention and encourage action.

Step 2: Optimize for Conversions

Once your landing page is set up, focus on optimization measures to enhance its performance. Instapage provides tools and analytics to track user behavior and iterate on your designs.

  1. A/B Testing: Regularly test various elements on your page to determine what drives the best results.
  2. Heatmaps: Use heatmaps to analyze how users interact with your content, which can inform future updates.
  3. Analytics Dashboard: Leverage the built-in dashboard to monitor conversions, bounce rates, and other key performance indicators.

Step 3: Collaborate and Scale Your Marketing Efforts

Collaboration is key in marketing campaigns. Instapage enables seamless collaboration between team members and stakeholders which can speed up the page production process.

Engage with colleagues through real-time edits and feedback options, ensuring your landing pages are consistently optimized and effective.

Take immediate action today! Start leveraging Instapage to create landing pages that not only capture leads but also drive conversions that boost your marketing ROI.

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