Create branding news portal from scratch using our lead-focused templates

Drive more leads with Instapage branding news portal template built to maximize conversions. Easy customization - no designer or coding skills needed.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A comprehensive guide to using Instapage for effective landing page optimization

Creating effective landing pages is critical for maximizing marketing ROI, especially in competitive verticals like tech, education, and financial services. Instapage offers marketers the tools needed to build high-converting landing pages quickly, enhancing campaigns and maximizing conversion rates.

Understanding the significance of landing page optimization

Landing page optimization is essential for improving conversion rates and user experience. With Instapage, businesses can leverage over 100 pre-designed templates tailored for various industries, allowing marketers to launch pages without needing developer support. This approach not only saves time but also enhances overall campaign effectiveness, driving higher revenue.

  1. Utilize high-converting templates: Instapage provides templates tailored for various industries that are designed to convert.
  2. Leverage intuitive drag-and-drop builders: Create landing pages easily with no coding required, allowing marketers to focus on their campaign strategies.
  3. Integrate lead generation elements: Use built-in tools to capture leads seamlessly, enhancing your email marketing efforts directly on your landing pages.

Steps to create an effective landing page with Instapage

Creating a landing page using Instapage is straightforward with a series of intuitive steps, ensuring your target audience receives the right message at the right time.

Step 1: Choose a template that aligns with your goals

Begin by selecting a landing page template that resonates with your campaign's objectives. Consider the following:

  1. Select industry-relevant templates: Each template caters to different markets, helping you connect directly with your audience.
  2. Design for mobile-first: Ensure your chosen template is responsive and provides a good user experience on mobile devices.
  3. Personalize as needed: Modify sections to reflect your brand voice and add unique calls-to-action that resonate with your target market.

Step 2: Customize your landing page content

Once your template is selected, personalize the landing page content to engage your audience effectively:

  1. Dynamic text replacement: Use Instapage features to personalize landing pages for specific audience segments based on their source or behavior.
  2. Incorporate visual elements: Add images and videos that resonate with your brand narrative and appeal to your audience's emotions.
  3. A/B test variations: Experiment with different headlines or call-to-actions to see what resonates best with your visitors.

After customization, utilize Instapage's built-in optimization tools to maximize conversions based on detailed analytics.

Start optimizing your campaigns today using Instapage's powerful features to gain insightful analytics, increase relevant traffic, and convert leads effectively. Sign up now to see the results for yourself!

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