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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A step-by-step guide to using Instapage for maximizing your landing page effectiveness

Maximizing ROI from your digital marketing efforts begins with powerful landing pages. Instapage's landing page and CRO platform is specifically designed to accelerate your campaigns, improve conversion rates, and scale effectively. This guide will walk you through the essential steps to generate high-performing landing pages tailored to your audience.

Understanding the power of landing pages

Landing pages serve as a critical entry point for potential leads in your digital marketing funnel. Research shows that businesses can increase conversion rates significantly with carefully designed landing pages. The right landing page can directly impact your campaign's success, and Instapage provides the tools necessary to ensure that your traffic converts effectively.

  1. Capture Leads: High-converting landing pages allow you to gather valuable lead information.
  2. Direct Traffic: These pages strategically direct potential customers to relevant offers, improving user satisfaction.
  3. Measure Performance: Instapage's robust analytics lets you track conversions and optimize accordingly.

Step 1: Accessing and customizing templates

Instapage offers over 100 ready-to-use landing page templates. To get started, choose a template that fits your campaign objective. Tailoring templates to align with your branding is straightforward, enabling quick customization.

Step 2: Designing your landing page

Once you have selected a template, it's time to modify it according to your audience's preferences. Focus on your call-to-action, ensuring it stands out. Utilize elements like images, testimonials, and video to enhance user engagement.

  1. Eye-Catching Headlines: Create headlines that resonate with your target audience.
  2. Compelling CTAs: Use clear and actionable language in your call-to-action buttons.
  3. Visual Appeal: Optimize images and videos to maintain aesthetics and load speed.

Step 3: Optimizing for conversions

Optimization is key to achieving higher conversion rates on your landing pages. Instapage provides built-in A/B testing tools and heatmaps to help you analyze visitor behavior, informing necessary adjustments.

  1. A/B Testing: Test different page variations to see which performs better.
  2. Use Heatmaps: Analyze where visitors click most to identify effective elements.
  3. Optimize Load Times: Reduce the loading time of pages to minimize bounce rates.

Following these steps will empower your team to create impactful landing pages that convert leads effectively.

Start harnessing the potential of Instapage today! Elevate your digital marketing game by creating high-quality landing pages that drive results.

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