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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A comprehensive guide to crafting high-converting landing pages on Instapage

Creating landing pages that convert is essential for maximizing your digital marketing ROI. Instapage provides marketers with a powerful landing page and conversion rate optimization (CRO) platform designed to streamline this process. This guide offers a step-by-step approach to help you leverage Instapage’s robust features effectively.

Understanding the Instapage advantage

Instapage is designed to simplify landing page creation while ensuring high conversion rates. Marketers can benefit from a library of over 100 ready-to-use templates that cater to various industries such as Tech/SaaS, Business Services, and Education. The platform’s ease of use allows marketers, regardless of technical expertise, to launch effective campaigns quickly.

  1. Diverse templates: Choose from hundreds of high-converting templates tailored for your industry.
  2. Intuitive builders: Utilize drag-and-drop features to customize pages easily, ensuring they reflect your brand identity.
  3. Rapid deployment: Launch landing pages in minutes without relying on developers or complex coding.

Step 1: Setting up your landing page in Instapage

To get started, log into your Instapage account and select a template that meets your campaign goals. Here’s a quick breakdown of the setup process:

  1. Select a template that fits your marketing goals and branding.
  2. Customize landing page elements, including images, copy, and CTAs, using the easy drag-and-drop interface.
  3. Preview your page in various formats to ensure it is mobile-responsive and visually appealing.

Step 2: Optimizing for conversions

To maximize your landing page's performance, implement optimization strategies:

  1. A/B testing: Conduct A/B tests on different elements to determine which variations drive higher conversions.
  2. Heatmaps: Utilize heatmaps to understand user interaction on your page and adjust according to user behavior.
  3. Analytics dashboard: Track essential metrics such as page visits and conversion rates to inform future marketing decisions.

Step 3: Personalizing the user experience

Creating personalized experiences for your audience can significantly enhance engagement.

  1. Dynamic text replacement: Tailor your page content based on user demographics to improve relevance.
  2. AdMaps: Align specific ads with targeted landing pages to improve ad performance.
  3. Audience-level metrics: Monitor how different segments of your audience interact with your landing page for targeted improvements.

By following these steps, you can effectively use Instapage to create landing pages that increase conversion rates and maximize your marketing ROI.

Ready to elevate your marketing campaigns? Start leveraging Instapage today for the best in landing page design and CRO.

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