Create your black friday page template for public sector undertakings (PSUs)
Expand your reach with an easily customizable black friday page template for public sector undertakings (PSUs). Create landing pages with no design software needed.

Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.







Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
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An all-in-one Black Friday page template for public sector undertakings (PSUs)
Black Friday presents a unique opportunity for public sector undertakings (PSUs) to engage with their audience and enhance their digital marketing strategies. Instapage's powerful landing page templates make it easy for organizations to create high-converting pages without the need for developers or extensive expertise. The following guide will walk you through the key steps to leverage Instapage for crafting effective Black Friday campaigns tailored for PSUs.
Identify your campaign objectives
Before creating your landing page, it's crucial to define the goals of your Black Friday campaign. Ensure your objectives align with the needs of your audience, focusing on how your services can provide value during this shopping season. Consider the following:
- Enhancing public engagement: Aim to improve citizen awareness of specific programs or projects.
- Driving leads: Capture contact information for future outreach programs or services.
- Promoting seasonal offers: Highlight limited-time services or benefits that are relevant during Black Friday.
Choose a suitable template
With Instapage, selecting the right landing page template for your PSU is straightforward. Utilize the extensive library of over 100 ready-to-use templates that cater to various sectors. When making this selection, follow these criteria:
- Design appropriateness: Choose a template that reflects the values and aesthetics of your PSU.
- Intuitive navigation: Ensure that the layout is user-friendly, making it easy for visitors to find what they need.
- Conversion-focused elements: Look for templates that incorporate lead generation tools like forms, CTAs, and social proof.
Optimize for performance
Once your landing page is set up, it's important to optimize it for maximum performance. Instapage provides built-in experimentation features to enhance conversion rates. Here's how to proceed:
- A/B testing: Run experiments to determine which variations of your page lead to higher conversions and engagement.
- Utilize heatmaps: Analyze user behavior on your page to identify areas for improvement.
- Analytics tracking: Monitor performance metrics to refine your campaigns in real-time.
By following these steps, PSUs can effectively utilize Instapage to craft compelling Black Friday campaigns that resonate with their target audience and maximize engagement.
Additionally, leverage the power of personalization by dynamically tailoring content to the specific needs of different audience segments using Instapage’s customizable features.
Ready to maximize your Black Friday campaign? Start using Instapage today to create landing pages that convert.
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